Josh Kolm
Hivestack makes its OOH inventory available on Yahoo’s DSP
The programmatic company is giving advertisers another omnichannel platform through which they can access its network of digital screens.
Nielsen joins TikTok’s Media Mix Modelling
The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.
Scott Hagedorn joins Publicis in new ‘solutions architect’ role
The former OMG exec has been tasked with combining data, creative and media capabilities to develop new offerings.
What Google announced at this year’s ad event
Connected TV, shopping and performance ads took centre stage at Google Marketing Live.
Air Transat holds the top spot in Toronto: Media Monitors
Radio buys stayed relatively similar among advertisers in both TO and Montreal.
RBC adds global and local sponsorship to women’s golf portfolio
The bank is sponsoring Women’s Golf Day and presenting the movement’s first event in Toronto.
Survivor squeaks out another win: Numeris
But The Good Doctor was a very close second.
Upfronts 2022: Disney Plus’ plans for ads
The company’s presentation also laid out a number of ratings darlings that will be returning for new seasons.
Air Transat takes the top in Toronto: Media Monitors
The leisure airline also had a strong buy in Montreal.
Instacart Ads launches in Canada
Danone, Unilever and Purina are among the advertisers that are already using the offering locally.
Hearts & Science Canada names new president
Former Spark Foundry leader Bettina Heimrath will invest in and grow the agency’s offering.
Desjardins creates a branded podcast about people doing good
Created with Quebecor and Glassroom, “Questions de fond” spotlights organizations tackling some of Quebec’s biggest societal issues.
DAZN picks up more UEFA streaming rights
The sports streamer continue to build its library of content from European leagues.
Cineplex reports big boost in revenue after theatres reopen
The company’s media division grew revenue by 71.3%, driven largely by in-theatre advertising.
Google is giving users more control over which ads they see
My Ad Center lets users decide the brands they see on Search, YouTube and Discover, as well as which data is used to personalize their ads.
