Josh Kolm
ICYMI: MDC names a chief media officer
Plus, Facebook follows through with threats in Australia and and Quebecor gets rights to adapt The Masked Singer.
Super Bowl still a big performer in the ratings: Numeris
The game was the top national broadcast for the week of Feb. 1 to 7, with the audience on TSN growing.
McDonald’s buys big in Toronto and Montreal: Media Monitors
The QSR and government categories also dominate the airwaves in the two markets.
Dentsu prepares to restructure after a tough Q4
Organic growth was down 11.6%, but plans for permanent cost reductions and a simplified structure are now underway.
ICYMI: Bell introduces new format for TSN stations
Plus, Netflix wants a Canadian office and Mediapro adds more tournaments to its soccer streamer.
Organic revenue down by 5.4% at IPG
Despite stumbling compared to the previous quarter, the company anticipates positive growth before the year is out.
ICYMI: Canada among the most-impacted by ad spend cuts
Plus, Torstar partners with SickKids and Apex is bringing audio ads to mobile games.
Newspapers go blank to pressure Google and Facebook
The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.
North America pushes Publicis revenue up in Q4
Positive growth in the region leads it to beat estimates, though CEO Arthur Sadoun cautions that the crisis is not over.
Bell Media shutters CJAD newsroom
The Montreal radio station’s remaining news staff have been laid off, with local coverage to be provided by CTV reporters.
ICYMI: Metroland creates new content, ad sales roles
Plus, Havas’ Colin Kinsella has departed and Canada Post is ending its epost service.
Amid ad revenue gains, Facebook focuses on battling Apple
During a call about its Q4 results, the social media giant spoke up about iOS changes that are leading to uncertainty in the year ahead.
Captivate teams up with MiQ to improve place-based OOH targeting
A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.
Canadian ad spend could be among the fastest-growing globally
Dentsu’s forecast for 2021 shows big recovery could be on the horizon, but it is highly dependant on vaccines and major events.
Bloom hires a VP of strategy
The paid digital specialist agency brings media veteran Franz Fontaine on to give clients 360-degree support.
