Josh Kolm
Corus the latest company to pull advertising from Meta
Another Canadian media company has responded to the tech giant’s plans to block news content from its platforms.
Spotted! The giant Cheeto hits the road
The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.
MobileSyrup aims to expand its reach with new newsletter
Blue Ant’s tech site is offering a range of advertiser opportunities, from display ads to branded content.
Revenue continues to decline at Postmedia in Q3
The company did, however, increase its overall income due to cost-reduction measures.
QSRs hold on to their top spots: AdEase TV
McDonald’s, Subway and Tim Hortons once again had the most TV ads in Canada last week.
Nerf creates a branded competition series
EssenceMediacom developed the content, which is running on Complex, with a focus on reaching teens.
McDonald’s retakes top spot: AdEase Radio
Subway and Shoppers Drug Mart, however, were tops in certain markets.
Spotted! Barbie and Ken get on Bumble
The cross-promotion fits into the dating app’s brand positioning around kindness and positivity.
Campaign comes to Canada by acquiring The Message
The news site will take on the Campaign Canada brand as part of plans to expand to fast-growing markets.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Carlsberg picks iProspect as global media AOR
The assignment covers buying and planning duties for a portfolio that also includes Kronenbourg and Somersby.
YouTube creates tool to align brands with Gen Z music tastes
Advertisers can buy around a lineup of videos featuring songs that are on-trend among the in-demand demographic.
Postmedia and Torstar owner end merger talks
The companies were unable to agree on terms that would have accelerated media consolidation in Canada.
Bell Media the latest company to pull ads from Meta
The likes of CTV, TSN and Crave will pause ads on Facebook and Instagram as the fallout from plans to block news continues.
Vertical City expands to the U.S.
The elevator OOH company now has a network of 2500 screens across 135 markets.
