Jeromey Lloyd

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Articles by Jeromey Lloyd
Robert Doane

People Moves: Doane named CBC Indigenous advisor

Plus, Matthew Logue and Matthew Klar announce what’s next after leaving MKTG Canada.

Vanessa_craft bio (1)

Vanessa Craft talks TikTok

Elle Canada’s former editor joined the social video platform to bring more people to the table, expanding their audiences and her own.

retro radio

Radio gets a boost from QSRs: Media Monitors

Fast casual restaurants increased their presence in both Toronto and Montreal.


Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.


ICYMI: Spotify launches stories, Noovo has news news

Plus, Corus announces a historical news podcast for its Curiouscast stable.

YouTube Kid

How YouTube fared in Canada in 2020

Children and their parents remain a big audience for the platform and many turn to it for music over other audio streaming options.


Cheryl Hickey brings moms to Alfa Romeo

The television host is the auto brand’s first celebrity spokesperson in Canada.


Bell Canada acquires Environics Analytics

Bell Media clients will get direct access to the analytics firm’s segmentation products.

Indigo Planning 1

Inside Indigo’s COVID Christmas media strategy

With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.


Grey’s Anatomy finds the top TV spot: Numeris

The Good Doctor came in a close second, with each of the top-five shows seeing a bump in views as winter settles in.

Sonnet Insurance Company-Sonnet Insurance Makes a Commitment to

Sonnet’s hockey sponsorship expands to women’s league

A new deal with the PWHPA spawns a new professional team and continued investment in Canada’s hockey players.


Julie Courtemanche gets a bigger gig at V7 Media

The new position supports CEO Joseph Leon’s strategic objectives, including M&A opportunities.


ICYMI: A musical Corner Gas Christmas surprise

Plus, Jeffrey L. Orridge is named TVO CEO and St. Joseph Communications launches an ecommerce content play.


Assessing the AWS outage will take time

Amazon’s cloud server issues slowed publishing and analytics services for multiple organizations for nearly a full day.


CTV’s doctors are on top: Numeris

The Good Doctor and Grey’s Anatomy lead TV nationally, and En direct de l’univers tops the chart among French-language shows in Quebec.