Jonathan Paul
Vextini plays virtual peek-a-boo
The pre-mixed vodka martini brand serves up an augmented reality experience to Canadian women to show them what they could be missing mixing drinks the old-fashioned way.
Axe takes AR act out on the road
The men’s grooming brand will be using the first AR-outfitted truck in Canada to help guys get some hair action (virtually) throughout July.
Greg’s Ice Cream spreads happiness during G20 blues
The Toronto-based creamery spreads a little happiness by treating Torontonians with free ice cream samples.
Westminster Savings’ balancing act
The Vancouver-based credit union uses multimedia to show consumers it can help them find better balance in their lives.
Virgin’s got game and cash. w00t!
Sir Richard Branson’s megabrand unveils online competitive gaming destination, Virgin Gaming, at E3 in Los Angeles. Sponsorship and add opps are available.
Next Media Stars: Dorothy Zarska
As part of strategy magazine’s Next Media Stars series, the M2 communications strategist talks about going green on RBC’s just-launched multimedia campaign, the Blue Water Project, which includes a long-term social media strategy and documentary in development.
Juniper Park rules the Effies
The agency wins six silvers, helping its client, Frito-Lay US, become the most awarded marketer on the night.
Nimby Burger tosses launch campaign
To celebrate the launch of their new burger joint, the owners of Vancouver’s Nimby Burger tossed Frisbee-bound coupons to beach goers.
Mini virally titillates with ‘moobs’
Taxi 2 creates an online game inspired by the car company’s recently aired ‘Man-boobs’ commercial.
The Montreal Science Centre talks about sex, baby
A new campaign developed by Cossette touts the fun that can be had learning about the science behind sex.
Granville Island Brewing knows the West Coast
The new campaign for Canada’s oldest microbrewery pays tribute to activities for West Coasters in the know.
Growers Cider gets Ontarians to go ‘Au Naturale’
The Vincor Canada brand extends its nudist campaign to Ontario.
Next Media Stars: Andrea Miliauskas
Andrea Miliauskas is one of strategy magazine’s Next Media Stars – find out how she engaged the MTV generation with Johnson & Johnson’s Clean and Clear brand.
Sleeman brews infamy
The brewer’s first national TV effort in over five years recounts five generations of Sleeman family history.
Next Media Stars: Natasha Stevens
OMD’s Natasha Stevens is the first of strategy magazine’s nominees for its 2010 Next Media Star awards. Find out how she became a high-flyer at the agency thanks to her airport expertise.
