Jonathan Russell
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Industry News: Innocean Canada wins Alaska Communications AOR
Plus, judge rules in Shopify-Canada Revenue Agency court case.
Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
KitKat Canada urging Gen Z to take a break (from their phones)
The national, digital-first campaign rewards a reduction in screen time with free bars.
Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
The streamer’s inaugural Canadian presentation also included a new NBA partnership.
Industry News: Acast launches AI-powered podcast ad planning
Plus, Environics Analytics and Caddle expand partnership.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
People Moves: Shannon Robinson named associate VP at Publicis Canada
Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing science.
Discover Halifax’s audio campaign targets stressed out urban professionals
‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.
Lesley Conway named head of Walmart Connect
The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.
Bahama Mama streetcar wraps target routes passing LCBO stores
Media partner Hatch64 also leveraged Meta and digital OOH channels.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.
Industry News: Acast launches Talent-Voiced ads
Plus, Bell and Zoom open collaboration platform with AI Companion.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
