Jonathan Russell
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
Cineplex’s digital media revenue grew by 26.5%: Q1 report
President and CEO Ellis Jacob attributed growth to digital OOH national mall network.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
Postmedia partnering with Investigative Journalism Bureau
The IJB is based at the U of T’s Dalla Lana School of Public Health and is led by award-winning investigative journalist Robert Cribb.
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
Snap’s Q1 marks milestone for monthly active users
The tech company also saw 14% revenue growth year-over-year
People Moves: OMG Canada names two new directors
Plus, the CFL names VP of global partnerships.
The CCCE’s new media mix reflects push for caregiver advocacy
The campaign, launched in collaboration with Pilot PMR, calls on federal government to adopt national strategy.
BBC Studios partners with Canadian-based The Podcast Exchange
The move will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada.
Sportsnet says anticipation for NHL playoffs at an ‘all-time high’
Instacart has joined the sportscaster’s sponsorship roster.
People Moves: Corus executive chair Heather Shaw to retire
Plus, global strategist at TikTok Sheraz Amin starts new job with Hearst Magazine.
Mediology’s MapleReach aims to keep digital ad spend in Canada
The Vancouver-based media group says 93% of funds go to U.S.-based tech giants.
Cannes Lions 2025: Touche!’s Samantha Kelley joins the Creative Data jury panel
Five other Canadian execs will join the CEO in judging categories from Outdoor to Entertainment.
