Jordan Twiss
Big Bang Theory dominates ratings: BBM
The comedy nabbed 3.55 million viewers, while CTV Evening News remained the #1 weekly show for Nov. 11 to 17.
EQ Works introduces Hercules
The Toronto-based programmatic company is focusing on brand safety with a new tool that uses real-time data and analytics to help advertisers avoid click fraud and false inventory.
Mark’s crashes the Grey Cup
The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
Bell Media rolls out CTV GO
The free mobile and desktop app will allow for live and on-demand viewing and offer advertisers a new suite of large display and clickable pre-roll ad formats.
CTV rolls out Played companion series
Interference is the Bell Media-owned channel’s first fully interactive digital spin-off, and will offer advertisers display and pre-roll opportunities, as well as the potential for an exclusive sponsorship spot.
ET Canada launches multi-platform music series
ET Canada at the Orange Lounge bowed Monday with a performance by Hedley and will offer ad and sponsorship opps, including TV spots, pre-roll and brand integration.
Spotted! Microsoft brings Xbox One to Toronto
The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.
Mondelez joins team Canada
The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.
Nightlife relaunches with native advertising
The Newad property has also added responsive design to optimize cross-platform performance for advertisers and users.
Pattison rolls out a new ad unit
The OOH company has introduced the Super Train, a full exterior wrap of a TTC subway train, as part of a new campaign from Bahamas Tourism.
Big Bang Theory tops ratings: BBM
The comedy nabbed 3.55 million viewers, while CTV Evening News remained the #1 weekly show for Nov. 4 to10.
PHD takes home gold at Internationalist Awards
The Omnicom agency nabbed the award for work with Scotiabank, while Carat took home silver and bronze prizes and M2M earned a silver award.
Bell Media Mix adds two group managers
Sebastien Joncas (pictured) and Steve Muscat step into the new roles effective immediately, as the ad sales division of the media company looks to grow across Canada.
Spotted! Mattel mixes shopping and play
The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.
