Loukia Papadopoulos
Yahoo selects Amazon Web Services for its adtech business
Yahoo Ad Tech will now migrate all of its ad-related technology workloads to the public cloud provider.
Bitbuy uses restaurant screens to reach sports fans
Oongalee’s network of table-top gateways were used to reach a targeted audience of 25- to 45-year-old men.
Branded Cities hires new business lead in Montreal
Sophie Dufour brings leadership experience from Pattison Outdoor and Journal Métro.
Samsung uses video to grab Gen Z and millennials
A series with local celebrities like Fred VanVleet is meant to be seamless across connected TV and mobile.
Bell Media and Frito-Lay team up for World Cup campaign
The effort is based around giving fans instant updates on how Canada is performing during the tournament.
CIBC helps Habs fans realize their ambitions
The bank activates the sponsorship via a contest delivering unique hockey experiences.
Spotted! Coca-Cola paints a vibrant mural at Calgary Airport
Art depicting the Bow River is the first partnership planned to help the airport’s development.
NBA enlists Canadian YouTubers to bring fans exclusive short moments
Videos with influencers and players show their off-court lives and personalities
How agencies are guarding against oncoming economic challenges
Most companies are planning for uncertainty and making the best of their current assets.
Statements Media launches 100 digital taxi screens in Toronto
The OOH company has partnered with data-first ad network Firefly for targeted impressions.
Why BC Children’s Hospital enlisted an external buyer to boost its fundraising
The foundation worked with OMD to ensure its placements had the same punch as its emotional new creative.
Air Canada to offer live Bell Media TV on select flights
The airline expects 50% of domestic trips to offer the service by the second quarter of 2023.
Cision acquires AI-based tool for monitoring online media
Factmata uses artificial intelligence to surface narratives driving online conversations.
Analyzing what’s behind the ‘big shifts’ in television viewing habits
Tony Marlow, global CMO at LG Ad Solutions, says the pandemic and a possible recession are responsible for new trends in linear and connected TV.
How are media agencies coping with inflation?
Challenging times mean finding ways to support both clients and staff.
