Loukia Papadopoulos
Air Miles launches new advertising platform
AMP Media has the ability to measure direct sales attribution.
Via Rail and Tourisme Montreal target travelers during their work day
Touche used OOH and digital ads to reach different touch points in consumers’ shifts.
Meta mass layoffs affect Canadian employees
Overall, the social media platform has cut 11,000 employees.
Rogers’ profits decline, but it sees strength on media and wireless side
The company is also reaffirming its investment in its networks.
Goodlife returns to TV ads after five-year hiatus
Carat takes a 360-approach toward media planning for this fitness campaign.
Tangerine’s Raptors sponsorship turns bank shots into charity
For every shot that bounces off the backboard and into the net, Tangerine will deposit $1,000 into an account that will go to community initiatives.
Bill C-27 has its second hearing at the House of Commons
The act has the support of regulatory bodies in the industry.
Competition Bureau says Freedom Mobile sale not enough to allow Rogers-Shaw merger
The deal, argues the antitrust agency, would take out a ‘disruptive competitive player.’
NP Digital names new SVP product and growth
Basil Hatto brings over 20 years experience in data and performance.
The Canadian Automobile Association buys the top in Toronto: Media Monitors
Bell Mobility jumped from the seventh spot to the first in Montreal.
Economic uncertainty was behind September’s ad spend dip
But with the next few months expected to perform better, the future looks hopeful.
Adapt Media and Pink Triangle name new leadership
Larry Colatosti brings 37 years of experience to Adapt Media while Daniel MacIvor is Pink Triangle’s new creative development consultant.
Twitter may have let some people go by mistake, asks them to come back
It is estimated that up to half of Twitter’s workforce was fired on Friday.
COMMB adds moving billboard category to its member roster
Hilite Outdoor is the first Canadian company to bring street-level programmatic mobile billboards to market.
Apex Mobile Media launches ad creative management solution
The Altitude Platform enables users to manage ad serving and reporting on a single platform.
