Matthew Chung

Contact Matthew by sending an email to mchung@brunico.com

Articles by Matthew Chung
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OOH drives mobile action: study

The comScore data finds mobile users who view OOH are taking actions like looking up store locations.

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Potential labour dispute brewing at Bell Media

Unifor Local 723M and Bell Media are in the final phase of conciliation regarding their collective agreement.

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Jaguar ups engagement with interactive ad

The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.

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Why Subway is sponsoring an e-sports app

Details on the audience data that led the QSR to quickly hop on board as exclusive sponsor for the launch of theScore’s competitive video gaming app.

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The thinking behind Molson Coors’ brainy TSN campaign

How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.

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Postmedia cuts jobs, offers voluntary buyouts

The publisher has terminated some national reporters while offering the buyouts in three markets.

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Why Q107 is changing its tune

The station formerly known for classic rock is broadening its scope.

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TheScore’s next play: competitive video gaming

The company is breaking ground on a new market with the eSports app, which launches this week with Subway as its first Canadian sponsor.

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TotallyHer launches kids unit

The unit will represent inventory across a range of online gaming platforms.

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Spotted! TSAs that forecast daily discounts

Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.

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Power 97 rebranded to 97.5 Big FM

The Corus Radio-owned Winnipeg station has switched its playlist from hard to classic rock to reach a broader audience.

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TubeMogul expands Canadian presence

The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.

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Facebook moves beyond the click

The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.

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Westjet changes ‘up’ its magazine

WestJet Magazine has been cleared for takeoff as the airline rebrands its in-flight magazine.