Matthew Chung
Microsoft gets exclusive with GroupM
The agency is getting first dibs at new ad units until the end of March.
Super Bowl sponsors revealed by CTV
Labatt returns as the lead sponsor for Sunday’s game, with Ford and Nissan joining as quarter sponsors.
Casale Media rebrands as Index Exchange
Programmatic has changed the focus of the company to become a technology provider, says new president Andrew Casale.
Can the tablet help revive the print industry?
Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.
What consumers think about sponsorships
Brent Barootes, president of Partnership Group, shares new research into the public’s perceptions of sponsorship investments from brands.
Vancouver-based Glacier Media sells slew of pubs
The deal sees Annex Business Media and Newcom Business Media acquire a variety of the company’s trade brands and their assets for $19.7 million.
Why TLN is bringing more Spanish-language channels to Canada
Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.
Drawing the line between Gen Z and Y: MTM
The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.
CTAM Canada elects two new board members
John Fulton from Shaw Communications (pictured) and Shawn Praskey from Corus Entertainment join as the non-profit plans a “TV Everywhere” campaign this year.
Outfront Media expands digital presence
Four high-traffic locations in the Montreal region have been converted, bringing the company’s total number of digital faces to 40.
Evolve Media’s new pet project
Dogtime Media will be absorbed into the company’s lifestyle arm, TotallyHer.
Sportsnet shuffles radio and TV lineup, puts Blundell on the air
The former 102.1 the Edge host will co-host a morning sports radio program as part of a move that has the Tim & Sid (pictured) show moving to TV.
TC Media cooks up a webseries for Dairy Farmers
Seeking a new revenue stream, the mediaco has developed a new format for advertisers.
Jones Media signs with Divine.ca
Jones will represent all of the online pub’s platforms, including a sister site launched Tuesday that focuses on sex and sexuality.
CBC, Radio-Canada strike OOH news deal
The pubcaster is working with digital signage company Screenscape to bring its content into more waiting rooms, storefronts and lobbies.
