Mike Connell
How game-changing is The Netflix Cup?
Media buyers weigh in on the impacts of global streamers’ entry into live sports events.
The rise of podcasts in Canada’s media mix
With new tech coming online and advertiser-friendly announcements from Acast and Spotify last week, things are looking good for the channel’s viability.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
Spotted! Ryde makes some noise in Canadian debut
Wavemaker, TAXI, and 10 Star’s media campaign features “sound showers” in Toronto’s Union Station and an emotion-based media campaign.
Labatt shines a light on Corona Sunbrew
The brewery capitalized on the arrival of daylight savings with a multi-media contextual campaign by reminding Canadians what they were missing.
Ontario’s Dairy Farmers whip up a culinary competition
A new three-part series from DFO, Bell Media, Broken Heart Love Affair and Starcom puts dairy products centre stage in a chef-vs-chef cooking battle.
The Verdict: Dialing into Universal Music Canada’s retro hotline
How Havas Media and Grassroots Marketing activated an old-school payphone to support UMC artist Noah Kahan’s mental health initiatives at his most recent appearance in Toronto.
2023 Media AOY Gold: More than just a media buyer, PHD proves its creative worth
The agency’s success is rooted in how it looks at client relationships as long-term partnerships.
2023 Media AOY Silver: Innovation fuels UM
How the agency uses planning tools and data to identify trends and sentiments.
Silk & Snow gets into bed with OOH
The Sleep Country Canada etailer has launched a new campaign targeting on-the-go Torontonians in search of a good night’s sleep.
Bell Media launches multiplatform ad-synching campaign
The new activation is in collaboration with Desjardins, spanning TV, radio, out-of-home, and digital.
Report: RECMA’s 2023 quali-scores for Canada
UM tops the list for the third year in a row.
Report: Are advertisers ready for a cookieless future?
A new report from ID5 indicates that 74% of marketers have adopted one or more addressability alternatives, up significantly from 32% the year prior.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Kirk McDonald to exit GroupM
The North American CEO will step down at the end of the year.
