Mike Connell
Amazon Ads launches new measurement and privacy capabilities in Canada
The new services were announced at the platform’s annual UnBoxed conference last week.
Walmart Connect names sales, ad execs to leadership team
Meaghan Brophy and Sarah Wool-Smith join Walmart’s retail media arm.
Road trip! Report reveals travel and spending habits of sports fans
Canadian sports fans are not only eager to travel to see a game, they spend thousands per year on sports trips.
Mortgage Professionals Canada shifts tactics to reach anxious new buyers
The industry association wants to help its audience to stop “doomscrolling” mortgage rates by using a new approach.
The Honest Talk founders launching new digital destination
Catherine Clark and Jennifer Stewart are launching an online space for their brand and offering complimentary advertising for women-led NGOs.
Acast and Amazon Music announce Canadian podcast program
The program is designed to invest in Canadian independent podcasters and strengthen the platform’s breadth of content.
Cirque du Soleil launches influencer platform
The brand is offering advertisers access to its creative talent and content-creation capabilities for the first time.
News Media Canada backs Google’s concerns over the Online News Act
The advocacy organization calls Google’s submission “clear, constructive, good faith articulation of legitimate concerns.”
Google launches a new privacy-centric ad measurement tool
The new product, Google Ads Data Manager, is designed to make connecting first-party data to Google’s ad products much easier.
Corus, RBC and HGTV’s Bryan and Sarah Baeumler renew partnership
The brand integration deal includes talent vignettes, lower thirds, billboards, pre-roll and commercials over the next three years.
Volkwagen turned Noovo’s overnight broadcast space into a four-hour ad
Hosted by comedian Pier-Luc Funk, the automaker’s “show” aired during a period when the TV station goes dark.
Touche!, OMG Montreal appoint new heads
Samantha Kelly takes over from Alain Desormiers as CEO for both offices, while Charles-Etienne Morier is given a newly created COO title.
Spotted! Tangerine takes over Yonge-Dundas with contextual DOOH campaign
The media buy, led by PHD, will continue to roll out across markets and formats throughout the Fall.
Scotiabank and PHD win big at the 2023 Sponsorship Marketing Awards
Meanwhile, Wasserman took home the Agency of the Year title at this year’s SMAs.
Amazon Prime Video launching ad-supported tier in 2024
The platform will not make pricing changes to current Prime memberships, but it will offer an ad-free option for an extra fee.
