Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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Amazon launches partner network

The new network is a global community of agencies and providers helping advertisers effectively make use of Amazon’s ad products.

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Call for entries: Media Leader and Media Partner of the Year

After a pandemic-fuelled hiatus, the MIAs are back, opening entries for the special individual and company awards.

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The Trade Desk launches new platform built around first-party data

Solimar aims to make it easier for clients to use first-party data when building and measuring digital ad campaigns.

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Technology’s role in post-pandemic retail shopping: study

The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.

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Despite ad increase, Postmedia reports Q3 revenue decline

The publisher is innovating for the future, but the company’s president and CEO again pointed to the need to legislate Facebook and Google.

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Genesis Motors and TSC make car shopping easier

A one-hour special called TSC Auto Motives with Emma Hancock targets women and makes the car-buying process easier and more accessible.

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Golf Town teams up with TournamentCaddie

The new partnership is part of the golf retailer’s plan to enhance the golf experience and provide brands with access to a coveted golfing audience.

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ICYMI: TD adds Toronto Ultra to its roster

Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.

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America’s Got Talent stays on top: Numeris

TVA programming dominated French Canadian viewing and the return of HGTV’s Island of Bryan proved popular nationwide.

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Curate Mobile launches privacy-centric programmatic platform

Kismet is a mobile-first programmatic offering that features outcome-based pricing and provides more transparency around the mobile user journey.

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Torstar and Enthusiast Gaming partner for new channel

AFK provides a platform for Gen Z audiences to engage with news and current events, and brands with an opportunity to authentically connect with them.

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OLG bets on radio in Toronto: Media Monitors

QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.

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Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.

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MiQ adds to its Canadian leadership team

The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.