Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
Facebook

Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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Reddit opens an office in Canada

The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.

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QSRs, food and beverage hungry for more radio play: Media Monitors

Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

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Dairy Farmers of Manitoba pivots media to support restaurants

The agricultural association tries new tactics, providing free ads to support local restaurants in the province.

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Why Nesto is banking on the benefits of TV

The challenger mortgage broker had been relying mostly on performance, but has reached the point where it needs reach.

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Hivestack layers in intent data with Bombora deal

The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.

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Verizon Media adds Place Exchange to programmatic offering

Adding the SSP, which recently expanded into Canada, makes Verizon one of the largest suppliers of premium DOOH in North America.

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Are agency and advertiser priorities aligned?

The 2021 Myers Report shows where clients and their media agencies may disagree on the importance of certain investments.

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Grammy’s falter in national TV ratings: Numeris

The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.

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Lotteries buy the top in Toronto: Media Monitors

OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.

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Ad spend from telcos could be primed for growth: report

A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.