Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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Golf Town teams up with TournamentCaddie

The new partnership is part of the golf retailer’s plan to enhance the golf experience and provide brands with access to a coveted golfing audience.

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ICYMI: TD adds Toronto Ultra to its roster

Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.

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America’s Got Talent stays on top: Numeris

TVA programming dominated French Canadian viewing and the return of HGTV’s Island of Bryan proved popular nationwide.

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Curate Mobile launches privacy-centric programmatic platform

Kismet is a mobile-first programmatic offering that features outcome-based pricing and provides more transparency around the mobile user journey.

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Torstar and Enthusiast Gaming partner for new channel

AFK provides a platform for Gen Z audiences to engage with news and current events, and brands with an opportunity to authentically connect with them.

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OLG bets on radio in Toronto: Media Monitors

QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.

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Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.

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MiQ adds to its Canadian leadership team

The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.

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How Twitter Canada is preparing for Tokyo

Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.

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Purolator delivers small business grant contest

The contest is positioned to provide the growing number of Canadian small businesses with marketing and other financial support.

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Pinterest bans weight loss ads

The ad policy update expands on existing ones prohibiting body shaming and dangerous weight loss claims.

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Cottage Life Podcast and Off! partner for season two

The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.

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Elevent taps Lemmon as chief commercial officer

The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.

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America’s Got Talent takes the top: Numeris

But an eclectic mix of programming rounded out the rest of the TV rankings for the week.

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Radio’s big spenders are relatively unchanged: Media Monitors

However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.