Marija Djukic
Vivimind asks: are you as cognitive as the next 40-year-old?
Cundari Health’s multi-platform campaign taps OOH to challenge boomers to test their memory, while seeding intel on a memory-protecting product in mind game media environments.
St. Louis Bar and Grill connects with football and Santa
A POS campaign uses mirror decals and vinyl hats to help customers get their heads in the franchise’s ad space.
Porter Airlines is the top radio advertiser:
Media Monitors – Nov. 3 to 9, 2008
Air waves are also helping to spread the word on the Royal Agricultural Winter Fair.
Future Shop drives consumers online with holiday ‘gift-o-meter’
The electronics retailer wants to share shoppers’ holiday wish list videos, and is getting social on Facebook in efforts to bag techy gift buyers.
Online ad spends predicted to grow in 2009
And IAB Canada’s projected total for 2008 online advertising revenue in Canada is estimated at $1.5 billion.
New Brunswick commits ‘Random Acts of Wellness’
NEWAD and SGCI team up to promote the Good News for a Change campaign and reach New Brunswick residents online and on-air.
Ontario Power Authority remains #1 radio advertiser:
Media Monitors – Oct. 27 to Nov. 2, 2008
Tim Hortons makes an impressive leap by entering the top 10 from #130.
Workopolis.com launches mobile app
The high-traffic job site now reaches the wireless market.
Vancouver airwaves gain Shore 104
The last available FM frequency in Vancouver was recently acquired and is set to launch in late winter.
Nokia launches B2B Sauna Talk for gaming industry
The campaign includes a faux ‘tech talk show’ to raise awareness of Nokia’s N-Gage.
Vancouver taxis get interactive with touch screens
Moving Media Group’s interactive OOH advertising network is launching in Vancouver this week.
Winter Fair campaign sticks it to November
A multimedia push is helping to spread the word about Toronto’s Royal Agricultural Winter Fair.
Expedia has fast talkers saying Viva Las Vegas
Expedia’s Fast Talk Your Way to Vegas contest returns for a second UGC exercise, and adds a live Vegas element to the speed-talking showdown.
Media auditors get their own guidebook
The new publication is helping advertisers understand key media auditing issues, and offers guidelines and best practices.
GlassBox launches Aux for music buffs
The cross-platform channel will include a site, mobile, VOD, podcasts and (potentially) conventional TV with product integration opps.
