Megan Haynes
Philly ups its OOH
With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.
Where agencies see long-term growth: study
According to a recent AAAA study, media agencies place ROI, big data and new revenue streams as key factors moving forward.
Tangerine goes for broke with media buy
With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.
The Ontario Gov encourages viral video viewing
Through a contextually relevant ad buy, the Ministry of Training, Colleges and Universities says watching viral videos helps youth and demonstrates their ambition.
People distracted by the second screen: study
A new study from Tapped Mobile, App Promo and BrandSpark finds the majority of Canadians don’t browse their phone for content related to their programming.
Grey and MCSC win CASSIES Grand Prix
The agency and the Missing Children Society also picked up two Golds at tonight’s award show. Read about all the winners here.
Canadian Cannes jury members announced
Karine Courtemanche, president of Touche! PHD, will sit on the media jury this year.
Young Lions and Marketers jury announced
The annual competition will be judged by 29 industry professionals across the Media, Marketing, Cyber, Print and Film categories.
Booking.com kicks off first-ever Canadian push
The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.
Associations reflect on 2013: ACA
The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.
Associations reflect on 2013: ICA
The ICA’s Gillian Graham on three trends she spotted this past year and three things her organization is preparing for as we head into 2014.
VW makes a movie
The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.
Walmart’s fly(er) pyjama party
The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social
Stoli explores origins of originals
The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on Vice.com.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
