Megan Haynes
The struggles of digital video measurement: BrightRoll Summit
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
Target kicks off a holiday push
The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.
Spotted! Target struts its stuff at World MasterCard Fashion Week
The retailer used the sponsorship opportunity to debut some of its holiday-themed gear, as well as promote its in-house fashion and home lines.
The Gentlemen’s Expo aims to help men “be more interesting”
The trade show and conference already has major sponsors, such as Dove Men+ Care and Canadian Club, and speakers like Chuck Hughes (pictured) to help build up content for guys.
Five questions with Phil Thomas
The Cannes Lions CEO on marketers and tech cos at the festival, the challenges with jury selection, and why certain campaigns win big.
Best Buy launches a magazine
The tech company will launch a bi-monthly tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
Omnicom Media Group wins Nordstrom in Canada
The agency will work with DDB Canada to handle all marketing communication for the high-end retailer.
Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
Future Shop launches social grants
The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.
Aeroplan launches Distinction for top earners
To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.
Teehan + Lax shortlisted for Cannes Innovation Lion
The Toronto agency gets a nomination in the inaugural category, which honours innovation that bring creativity to life, for its Google Street View Hyperlapse experiment.
Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
Walmart brings Smiley out of retirement
The retailer’s mascot quietly returns to support a month-long price roll-back promotion.
The rise of retail-tainment
Retailers and entertainment companies are increasingly allowing consumers to shop the show, as branded content takes on a different spin.
