Megan Haynes
Lay’s lunchtime love affair
The PepsiCo brand is going after the lunch market with its multi-year campaign.
Marian Salzman on consumer fatigue and the rise of the daddy blogger
The trendspotter who predicted the rise of transparent food production in 1995, takes a stab at big brand and media trends in the coming year and beyond.
Shoppers Drug Mart’s got so much love
The pharma-retailer wraps up its Valentine’s day promotion with a contest and survey.
Spotted! The Walking Dead’s gruesome countdown
A new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.
McDonald’s brings ‘Your Questions’ to the Super Bowl
The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.
Young Lions and Young Marketers juries announced
The Globe and Mail has released the names of this year’s judges for the 2013 competitions.
AutoTrader and DDB win CASSIES Grand Prix
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
Nissan’s holographic showroom
The car co takes a page from Minority Report to offer consumers a high-tech glimpse at its new models.
Target announces brand partners for Canadian launch
The retail giant announced a collaboration with Roots, as well as plans to bring its lines from Nate Berkus, Sonia Kashuk and Giada De Laurentiis to Canada.
MasterCard’s Lilian Tomovich appointed SVP, U.S. consumer marketing
The credit card co’s former head of marketing in Canada will take over consumer-facing communication, including all advertising in the United States.
Cannes launches Innovation Lions category
The new award will go to pioneering technology, such as apps, programs and software, behind the campaigns.
Strategy and Playback launch BCON Expo
The branded content conference kicks off March 28, bringing together Canadian brands and media.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
New study shines light on privacy concerns
The new study by Advertising Standards Canada and McCann Truth finds Canadians trust banks most with personal info and new tech companies least.
LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
