Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

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Marian Salzman on consumer fatigue and the rise of the daddy blogger

The trendspotter who predicted the rise of transparent food production in 1995, takes a stab at big brand and media trends in the coming year and beyond.

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Shoppers Drug Mart’s got so much love

The pharma-retailer wraps up its Valentine’s day promotion with a contest and survey.

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Spotted! The Walking Dead’s gruesome countdown

A new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.

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McDonald’s brings ‘Your Questions’ to the Super Bowl

The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.

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Young Lions and Young Marketers juries announced

The Globe and Mail has released the names of this year’s judges for the 2013 competitions.

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AutoTrader and DDB win CASSIES Grand Prix

The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.

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Nissan’s holographic showroom

The car co takes a page from Minority Report to offer consumers a high-tech glimpse at its new models.

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Target announces brand partners for Canadian launch

The retail giant announced a collaboration with Roots, as well as plans to bring its lines from Nate Berkus, Sonia Kashuk and Giada De Laurentiis to Canada.

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MasterCard’s Lilian Tomovich appointed SVP, U.S. consumer marketing

The credit card co’s former head of marketing in Canada will take over consumer-facing communication, including all advertising in the United States.

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Cannes launches Innovation Lions category

The new award will go to pioneering technology, such as apps, programs and software, behind the campaigns.

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Strategy and Playback launch BCON Expo

The branded content conference kicks off March 28, bringing together Canadian brands and media.

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Knorr kicks off “What’s for Dinner?”

The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.

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New study shines light on privacy concerns

The new study by Advertising Standards Canada and McCann Truth finds Canadians trust banks most with personal info and new tech companies least.

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LG debuts an emotionally-driven campaign

The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.