Michael Kolberg
Sportsnet pens another 12-year hockey deal
The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.
The Grid to redesign on heels of design award
A narrower, more magazine-like format of the Torstar-owned weekly will hit news boxes and retail April 10.
TSN to air over 400 hours of auto racing
Coverage includes Formula One, NHRA Drag Racing and NASCAR races, such as the 56th running of the Daytona 500.
Canadian Tire to launch Facebook ads synced with TV ads
Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.
CHCH and Cogeco introduce geolocation-targeted ads
The New Democratic Party of Ontario used the technology during the recent Niagara Falls byelection.
AdRise brings interactive smart TV ad unit to Canada
Both partner companies speak to MiC about the deal, which will see adRise’s inventory offered on SourceKnowledge’s programmatic platform.
How Canadians are using smartphones during the Olympics
New data from IDC Canada shows that just less than half of smartphone users will use them to keep up with the Games.
Canadians are ‘content stacking’: Ipsos
New numbers from Ipsos Reid confirm most Canadians are not cutting the cord, but rather stacking content services on top of what they already have.
Facebook releases its first social TV data
A new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.
Chatelaine Radio special to air on nine stations at once
The two-hour Valentine’s Day show will be broadcast simultaneously on Rogers stations in Ontario, Manitoba and Alberta.
Media reaction to TimsTV
Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.
TSN and Sportsnet announce Major League Soccer schedules
Bell Media-owned TSN to air 90 matches featuring various MLS teams, while Rogers’ Sportsnet is to carry just 11 Toronto FC games.
Atedra hires new VP of sales
Katrina Besner joins the digital advertising network that represents Le Devoir and the Car Guide after stints with La Presse and Journal Voir.
Develop creative on HTML5: IAB Canada
Citing data showing 20% of web page views coming from mobile devices, the bureau “insists” agencies move away from Flash to develop mobile-compatible advertising.
Les Affaires redesigns top to bottom
The group of publications has updated its look to offer advertisers a more integrated, content-centric proposition.
