Michael Kolberg

Contact Michael by sending an email to mkolberg@brunico.com

Articles by Michael Kolberg
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Sears Canada debuts shoppable spot

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”

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Yahoo rolls out in-stream ads in Canada

The native units will appear in content streams across platforms on the company’s homepage, apps and email service.

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Postmedia unveils ‘re-imagined’ Ottawa Citizen

The publisher is rolling out its four-platform strategy with new apps featuring custom-tailored content and a new sales approach, as other titles are set to follow over the next year.

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How smart TV users spend their media time: MTM

A closer look at how English Canadians are using internet-enabled TV sets that are fast becoming a standard feature.

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RDS draws all-time record audience

The Canadiens’ game seven win attracted 2.5 million viewers, dominating the French-language primetime market.

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Cable grows and satellite slows: CRTC

Joint revenue for cable and satellite hit $14.8 billion and overall subscriber numbers remained steady at 11.5 million.

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Radio delivers five-fold ROI: study

A joint report from Bell Media and Custometrics on 10 years of marketing and sales data shows that every dollar invested in radio created $5.42 in incremental sales lift.

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New music festival coming to cottage country

The Muskoka Sound Music Festival will bring Canadian headliners including Walk Off The Earth and Serena Ryder to the area this summer.

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Spotted! Godzilla wreaks havoc on downtown Toronto

Warner Bros. Canada creates a scene of destruction to promote the monster film due out this Friday.

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Polar adds to board and advisory team

The company has added digital advertising execs with experience at Facebook, AdTruth and Conde Nast to guide its native ad platform’s growth.

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Sail-in Cinema returns to Toronto

Intercept Group will again produce the outdoor movie experience viewable from land or water coming to Sugar Beach this August.

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Big Brother Canada season two finale draws 1.1 million

The reality series almost doubled its numbers from last year’s inaugural season finale on Slice.

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Taxi wraps hit Toronto

Play Taxi Media and Sharkfin introduce the new-to-market activations with campaigns for Interac, 411.ca and the Domincan Republic Ministry of Tourism.

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Torstar first quarter revenue down 6.6%

Growth in distribution was not enough to offset declines in print advertising revenue for the Toronto Star parent company.

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TC Media names new VP and English group publisher

Jacqueline Loch, formerly of Rogers Media, is to head up Canadian Living, Elle Canada, The Hockey News and other titles.