Michael Kolberg
Twitter TV conversation targeting arrives in Canada
The social network has expanded the program launched in the US and UK this November.
Indie88 is giving away a billboard
The Toronto-based radio station is giving consumers the chance to post a message at Bay and Bloor.
Havas Media and Seevibes introduce new social TV measurement
Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.
Rdio partners with Shaw to expand Canadian presence
The Canadian communications company will promote the music streaming service across its platforms.
Auto sector leads programmatic spending in Canada: Casale
New data from Index by Casale Media shows global auto brands are embracing programmatic while the domestic telco and retail sectors lag.
Is a ‘GRP 2.0’ needed for mobile measurement?
Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.
TC Media launches programmatic marketplace
Chris Patheiger, digital marketing director, TC Media, on the marketplace’s position as being premium and brand safe.
Internet usage continues to grow: MTM
Time spent online has grown to almost 21 hours per week according to new data from Media Technology Monitor.
BrightRoll rolls out new features
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Who is watching Netflix in Canada?
New data from Media Technology Monitor offers deep demographic data on who is watching and how they are using the OTT VOD service.
TSN nets big audience for Raptors playoff return
Saturday’s opening game against Brooklyn was the most-watched Raptors game since 2002.
La Presse+’s year one sales strategy
As the tablet news product celebrates its first anniversary, Simon Jennings reflects on how its new sales model helped convert advertisers.
How interface quality drives VOD usage: report
Addressing BBM Staying Tuned, Brian Fuhrer of Nielsen explained that while young viewers are watching less live television, time spent with the TV is driven by menu-based systems.
La Presse partners with Pan Am Games
The Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.
Which messaging apps are best for brands: study
A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.
