Michael Kolberg

Contact Michael by sending an email to mkolberg@brunico.com

Articles by Michael Kolberg
BollywoodOmni

L’Oreal partners with OMNI to target South Asian community

The beauty brand is sponsoring Bollywood Star, a four-part talent search competition series on the Rogers-owned station debuting April 6.

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Kit Kat Canada launches biggest-ever campaign

The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.

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Wild Canada app represents ‘a new type of content’ for CBC

The Secret Location-produced companion app to the upcoming CBC wildlife documentary series functions like an extra episode, say producers.

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Paralympics post strong opening weekend

Overall, 5.3 million Canadians have tuned in to the coverage at some point between Friday’s Opening Ceremony and Sunday evening.

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Rogers’ NHL programming takes shape

Scott Moore reveals ratings expectations and fills in more details about the broadcaster’s plans following the announcement of key talent acquisitions yesterday.

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Bell Media Mix plans biggest-ever Applebee’s Canada campaign

The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.

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GE Monogram launches branded chef series with enRoute

Print and video content featuring Canadian chefs will appear in Air Canada’s inflight magazine as well on the back-of-seat entertainment system.

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Rogers goes outside for radio push

A promotional campaign for ten stations across the country is using media outside Rogers’ network of properties, a first for many stations.

FARGO - Pictured: Billy Bob Thornton as Lorne Malvo. CR: Chris Large/FX

Rogers announces FXX Canada programming slate

With new series Fargo and Ali G: Rezurection, the younger-skewed extension of FX Canada will launch alongside the new FXNOW video player and app Apr. 1.

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Radio-Canada expands ICI Tou.tv

Premium service Extra will make 400 new titles available to Rogers and Telus customers for free, or to non-subscribers for a monthly fee.

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The Canadian guide to SXSW

Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.

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Molson Coors planning Olympic-like activation at Pan Am Games

The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.

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Cable dips while fibre optic TV grows: MTM

TV distribution analysis from Media Technology Monitor shows Canadians are turning away from satellite and cable and increasingly choosing Bell Fibe and Telus Optik TV.

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TSN launches BarDown.com

TSN combines sports and pop culture in new outlet to feature original video, viral content and a branded video series from sponsor Coke Zero.

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Sochi Paralympic Games coverage announced

The Canadian Paralympic Committee Broadcast Consortium lead by CBC will broadcast more than 90 hours of TV coverage and 250 hours online.