Melita Kuburas

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Articles by Melita Kuburas
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Details on the Canadian Tire Corporation’s deal with TSN

Nathalie Cook, VP of sales and brand partnerships at TSN and CTC’s Duncan Fulton on the monumental deal.

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YouTube brass tout new management and monetization tools

A creator management app and built-in crowdfunding platform are among the new tools launching soon.

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Maker unveils new programming model

At the NewFronts, Maker Studios announced the launch of and Labs@Maker.

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Google Preferred: A sign there is ‘scarcity’ in premium online video

With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.

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BuzzFeed: ‘Video is the biggest shift in our business’

The site’s Jonah Peretti, Frank Ze and brands like Nestle and Clean & Clear talk about the secret sauce of creating social, shareable video.

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Yahoo to stream one concert a day with Live Nation Entertainment

Yahoo also announced two new original comedies debuting on Yahoo Screen at the Digital Content NewFronts.

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BroadbandTV to manage fan-uploaded content for FremantleMedia

The Vancouver-based digital media company and MCN will source and monetize video clips for more than 200 shows such as America’s Got Talent.


Long-form content gaining popularity on mobile devices: Study

Ooyala’s global video index for Q4 of 2013 shows more than half of viewers’ time was spent watching videos that are half an hour or longer.

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Google launches Chromecast in 11 new markets

The streaming device is now available in Canada and 10 other new countries, following a launch in the US last summer.

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Red Bull TV glides onto Xbox 360

Expanded live programming will be featured on the new Red Bull TV app, including the Air Race World Championship Series in Abu Dhabi on March 3.


BuzzFeed brings viral-web strategy to branded video

We talk to Jonathan Perelman, GM of video & VP agency strategy at BuzzFeed, about what to expect from the online publisher’s first presentation at the digital NewFronts this year.

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Yahoo Canada following in US footsteps

Country manager Claude Galipeau speaks about Yahoo Canada’s video initiatives and shares which Canadian originals are Yahoo Screen’s biggest hits.

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What to take away from Netflix’s earnings report

Netflix offered a glimpse into its future on Wednesday, saying it has no plans to add ads to its service and discussing possible new pricing models.

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Ad spend will grow, but not as much as expected: report

With GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.


What’s on TV? All WestJet, all the time

The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.