Melita Kuburas

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Articles by Melita Kuburas

SMG to validate campaigns with ComScore’s vCE dashboard

The agency’s SVP of digital media, Jeff Thibodeau talks about the impact the partnership will have on its workflow.

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Teens find out more about veterans via SnapChat

The Memory Project used the messaging service for a Remembrance Day campaign.


Assassin’s Creed starts a turf war

After a fan took a photo of an OOH execution for the campaign, gamers went wild on social media. Bell Media Mix shares some results.

Neil Houston

Exchange Lab adds to executive team

The RTB company has appointed Neil Houston as operations director in Canada, and is also opening two US offices in San Francisco and New York.


Canadian Tire pulls something new out of its toolbox

A digital campaign that features fake house listings requiring DIY repairs is being used to remind those looking to buy a home of the possibilities of Mastercraft.


MasterCard touts the benefits of PayPass

A radio ad buy highlights the perks of paying quickly and getting out of the store.

olympic relaunches with mobile in mind

Redesigning meant creating a “mobile first” space for both fans and brand partners, says the Canadian Olympic Committee.


CAMH starts a conversation

The multi-platform campaign for the medical centre, launching next week, will show the ripple effect of various mental illnesses and encourage the sharing of personal stories.


CTV brings a morning news rush out West

Bell Media news exec Paul Rogers explains CTV’s programming strategy behind the national rollout of its new morning shows.


Voters put MPs in the hot seat on #FAQMP

iChannel’s new interview program fully incorporates social media into its production.

Lost Girl s2 cast

Go Fae yourself: Lost Girl fans can influence the series

New web content and mobile apps give the series’ hardcore fans an outlet for their enthusiasm.


Specialty roundup

From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.


Newly elected government spends on radio: Media Monitors, May 2 to 8

The Government of Canada topped the charts in Montreal and placed second in Toronto, where Public Mobile held on to the #1 spot.


Media Experts gets top bravery nod at Festival of Media Awards

The Canadian agency is ‘highly commended’ at this year’s awards in Switzerland, while SMG (global) takes agency and network of the year.


Baby dancing with Evian

Pop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.