Melita Kuburas
Casale Media thinks inside the Videobox
The ad network’s new video platform eliminates costs associated with reformatting and hosting, Casale says.
Transcontinental boosts its digi ad network
A new deal signed with ad net Undertone expands Transcon’s online video ad opps by 25 million pre-roll spots.
L’Oreal Paris generates Youth Code
An online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.
Rogers Wireless holds on to the top spot: Media Monitors, March 14 to March 20, 2011
The Source also stayed in the top spot in Montreal as two insurance companies battled for second and third place.
Publishers can now sub digi mag ads: ABC
New rules from the Audit Bureau of Circulations mean digital replicas can still be considered paid circ even if some advertisers can’t meet submission deadlines.
Travellers plan trips on smartphones: Cossette study
A majority of smartphone users say they use their devices to research activities here and abroad – but will revelations change Cossette’s media buying strategy?
Ford Explorer ventures into rich media
The brand is in the midst of a online-heavy buy that includes a pop-out SUV on MSN.ca and homepage takeovers of the Weather Network and Yahoo.ca.
This one’s for our fans: WFA
A new study from the World Federation of Advertisers asks marketers to evaluate their fan-page ROI and consumers what keeps them coming back.
Grey and Media Experts win CBCF account
The proposed media plan for the charitable foundation includes broadcast integration and precision-targeted digi.
Brands rally for Red Cross in Japan
As the crisis in Japan worsens, brands like Aeroplan, Scotiabank, ING Direct and Spin Master are starting to pitch in financial aid for relief efforts. (Free access)
Grand & Toy debuts a new look for small business
The retailer is generating awareness about its new business direction with geo-targeted OOH, print and in-flight advertising.
A profile of women on the go: MasterCard
A new study from the credit card company looks at how women use smartphones, e-readers and mobile technology at different stages in life.
Canadian Tire to Canadians: Bring it on
The retailer is making like our favourite cheerleading squad and asking Canadians to bring on their outdoor challenges with a new national campaign.
Rogers Wireless ousts Bell Mobility from top spot: Media Monitors, March 7 to March 13, 2011
The Source debuted in the top spot in Montreal’s ad buy rankings.
HGTV’s grown-up ‘cribs’ blog
Star-watchers can check out the homes of Canadian celebs in a new online blog series on HGTV.ca. Ad and sponsorship opps available.
