Marija Lukic

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Articles by Marija Lukic

Megastunts: Highwire over Niagara Falls takes top spot: BBM, June 11 to 17, 2012

Nik Wallenda’s daredevil stunt landed at #1, with CTV Evening News topping the weekly averaged show list.

Tennis Canada

Tennis Canada sends in a replacement

The non-profit’s latest commercial for the Rogers Cup puts an elderly women in place of Milos Raonic while he is off training.

Dr Pepper

Dr Pepper takes to the streets with Honda Indy

As part of its sponsorship, the brand is activating on-site with a sampling station and giant motorized beverage can, and online with a Facebook contest.


Spotted! Wine Country Ontario gets a close-up

The tourism co has placed an actual wine glass in a Toronto transit shelter to illustrate just how close city residents are to wine country.

Photo by Darren Goldstein/DSG Photo.

The Bachelor Canada gets a set of sponsors

The Citytv reality show will see integrations from Colgate-Palmolive, Coty, Energizer and Kraft this fall.

diamond jubilee

The Diamond Jubilee Concert lands in top spot: BBM, June 4 to 10, 2012

The Queen’s celebratory concert came out on top Tuesday night, with the Stanley Cup Finals having snagged the #1 spot on the weekly averaged show list.


Canadian Tire travels to the top: Media Monitors, June 4 to 10, 2012

The retailer landed in the #1 spot in Toronto, with the Gouvernement du Quebec having made the largest radio purchase in Montreal.


Spotted! Ben & Jerry’s scoops up followers at NXNE

Consumers can tweet their location in Toronto this weekend to have the brand’s eco-cab meet them for a free scoop of ice cream.

Pizza Hut 3

Pizza Hut tantalizes with a new offering

The Yum Restaurants pizza chain promotes its new Signature Singles dish with a TV buy from MediaCom.


Arbraska Treetop Trekking gets outside with Astral

The adventure zip-lining company has just opened up its eighth location and is celebrating by wrapping transit shelters in Toronto and Montreal.


Family cranks up the heat with its Big Ticket Summer

The summer promotion includes the channel’s first-ever ticketed concert event, with sponsorship opps available.

F&B Auto-prompt

Michelob Ultra takes to the links

The Labatt brand is targeting high-end golfers by placing interactive ads on golf carts.