Mary Maddever
NY Ad Week: Leo Burnett #winsbig at MIXX awards
YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.
NY Ad Week blog: The path to sustainable advertising
MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.
Ad Week: Making the case for a new model of planning
Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.
Ad Week blog: Turning work into a game
PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.
Ad Week Blog: Then, now and an exponentially different tomorrow
Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.
Future Flash: transparency and overstated revolutions
McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.
Decoding tomorrow at FutureFlash
From storytelling to talking products, deconstructing the information from day one of ICA’s FutureFlash, which concludes today in Muskoka.
New York Ad Week: The new agency model is a very old one
Cultural anthropologist Grant McCracken on why the agency’s best value proposition is the commercial.
New York Ad Week: Goin’ mobile
MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.
New York Ad Week: The big bang of tech and creativity is here
Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
SMG wins P&G Best Agency Partner
The media co took home the brand building award for its work with P&G at last night’s awards ceremony.
Vonk and Kestin go Swimming
Ian MacKellar is named CCO of Ogilvy after the award-winning duo leave their posts to start a new venture, Swim.
Canada has 10 shots at Film Lions
The Cannes Film jury puts through two BBDO entries – including Gold Cyber winner Skittles.
Cannes juries love Leo Burnett
Leo leads the pack as Canada has 30 chances to pick up Lions so far, with shortlists for seven categories announced.
Blowing up AToMiC
Playback and strategy magazine join forces to expand Brunico’s annual AToMiC conference into an awards event, which launches this fall.
