Mary Maddever

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Articles by Mary Maddever

NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.


NY Ad Week blog: The path to sustainable advertising

MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.


Ad Week: Making the case for a new model of planning

Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.


Ad Week blog: Turning work into a game

PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.


Ad Week Blog: Then, now and an exponentially different tomorrow

Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.


Future Flash: transparency and overstated revolutions

McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.


Decoding tomorrow at FutureFlash

From storytelling to talking products, deconstructing the information from day one of ICA’s FutureFlash, which concludes today in Muskoka.


New York Ad Week: Goin’ mobile

MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.


New York Ad Week: The big bang of tech and creativity is here

Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.


SMG wins P&G Best Agency Partner

The media co took home the brand building award for its work with P&G at last night’s awards ceremony.

Swim team

Vonk and Kestin go Swimming

Ian MacKellar is named CCO of Ogilvy after the award-winning duo leave their posts to start a new venture, Swim.


Canada has 10 shots at Film Lions

The Cannes Film jury puts through two BBDO entries – including Gold Cyber winner Skittles.


Cannes juries love Leo Burnett

Leo leads the pack as Canada has 30 chances to pick up Lions so far, with shortlists for seven categories announced.


Blowing up AToMiC

Playback and strategy magazine join forces to expand Brunico’s annual AToMiC conference into an awards event, which launches this fall.