The rampant speculation over who gains from SMG’s loss ends now.

BBDO’s ‘Arctic Sun’ for Pepsico’s Tropicana provides Canada’s second Gold of the festival and the first Grand Prix for Good prize is handed out.

JWT Toronto is the only Canadian agency on the list, which strategy‘s Mary Maddever calls ‘the only truly short Lions shortlist.’

Canada has 43 more shots at Lions, as Starcom, Cossette Media, BBDO Proximity and Zig make the media shortlist.

Starcom’s intrusive ‘Swiffer Condo’ program takes top spot in the Newspaper category.

Rules to rule digitally by, from Ad Week media confabs OMMA & MIXX.

The shortlist was released this morning in Cannes for the Titanium & Integrated category, and Canada has a spot on the very short list.

Canadians can already be smug about a few Lions accomplishments: our first Canadian titanium and integrated judge, TAXI CCO Steve Mykolyn; and the most Canadian entries ever.

The ICA’s two-day think tank Future Flash wrapped yesterday with some final fodder for the agency elite: embrace a newsroom – rather than campaign – mentality.

‘The real new media is people,’ says Jeff Swystun, chief communications officer, DDB Worldwide NY, who goes one further, saying ‘the entire industry has to innovate or face irrelevance.’ These and other insights were shared by industry elite attending this week’s ICA Future Flash conference at Niagara-on-the-Lake.

Jamaica’s Appleton Rum and Kroger Brands U.S.A. join the shop’s AOR roster.

In the interest of touting Canadian advertising prowess abroad (and not letting creative agencies nab all the glory), perhaps there’s some creative or media agency-driven work you’re proud of that could give the D&AD competition a run for their money…

The 55th annual Cannes International Advertising Festival is over, and Canadians are headed home with Gold, Silver and Bronze Lions.