Nick Krewen

How Bitbuy was able to own the crypto conversation during the Super Bowl
Unlike the wave of crypto ads that were seen in the U.S., Bitbuy had a unique chance in Canada to kick off a year-long campaign.

Even if TV audiences dip, Super Bowl ads still deliver value
Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.

How the Beijing Olympics are faring with viewers so far
Sluggish TV numbers compared to Tokyo and PyeongChang come alongside a massive boost in streaming audiences.

Google Canada earmarks funds to help grow Indigenous businesses
Part of the funds will be designated for search ads to help the Canadian Council for Aboriginal Business promote its programs and reach a broader audience.

Samsung, Ozempic and Toyota sponsor CBC’s digital Olympic content
The broadcaster shares its full programming slate from CBC Gem to Kids and Music, with opportunities available for advertisers to sponsor.

Exclusive: Globe and Mail makes significant investment in finance and business products
The publication is undergoing a multi-million dollar investment, beefing up its reporting team, adding new AI tools and enhancing its coverage.

Adapt Media partners with ACTV8me for its QR capabilities
The company says the enhanced technology allows advertisers to make OOH ads “shoppable, trackable, and measurable.”

Global TV adds true crime, comedy to mid-season schedule
The network’s line-up features a Renee Zellweger limited series debut and a new Pete Holmes comedy.

Google’s move from FLoC to Topics? Media execs remain skeptical
Leadership at Cossette Media, CairnsONeil and Magnet believe the tool is better for the consumer, but not so much for the advertiser.

HGTV brings Canadian Propane Association back as a sponsor
The industry group will incorporate the fuel into the second season of Rock Solid Builds to show it is for more than just barbecues.

OMG launches tool to fill in brand measurement gap
SONAR aims to provide real-time and highly targeted feedback so planning strategies can capitalize on brand opportunities.

True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

Pound & Grain builds out its media offering
Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.