Nick Krewen

Contact Nick by sending an email to octopus@rogers.com

Articles by Nick Krewen

How Bitbuy was able to own the crypto conversation during the Super Bowl

Unlike the wave of crypto ads that were seen in the U.S., Bitbuy had a unique chance in Canada to kick off a year-long campaign.

Even if TV audiences dip, Super Bowl ads still deliver value

Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.

How the Beijing Olympics are faring with viewers so far

Sluggish TV numbers compared to Tokyo and PyeongChang come alongside a massive boost in streaming audiences.

Mary Brown’s enlists an influencer to ‘de-age’ its social presence

As part of a new, ongoing focus on TikTok, the QSR is giving K. Showtime autonomy over the chicken-related content he creates.

Google Canada earmarks funds to help grow Indigenous businesses

Part of the funds will be designated for search ads to help the Canadian Council for Aboriginal Business promote its programs and reach a broader audience.

Samsung, Ozempic and Toyota sponsor CBC’s digital Olympic content

The broadcaster shares its full programming slate from CBC Gem to Kids and Music, with opportunities available for advertisers to sponsor.

Exclusive: Globe and Mail makes significant investment in finance and business products

The publication is undergoing a multi-million dollar investment, beefing up its reporting team, adding new AI tools and enhancing its coverage.

Adapt Media partners with ACTV8me for its QR capabilities

The company says the enhanced technology allows advertisers to make OOH ads “shoppable, trackable, and measurable.”

Global TV adds true crime, comedy to mid-season schedule

The network’s line-up features a Renee Zellweger limited series debut and a new Pete Holmes comedy.

Google’s move from FLoC to Topics? Media execs remain skeptical

Leadership at Cossette Media, CairnsONeil and Magnet believe the tool is better for the consumer, but not so much for the advertiser.

HGTV brings Canadian Propane Association back as a sponsor

The industry group will incorporate the fuel into the second season of Rock Solid Builds to show it is for more than just barbecues.

OMG launches tool to fill in brand measurement gap

SONAR aims to provide real-time and highly targeted feedback so planning strategies can capitalize on brand opportunities.

As some brands lie in wait, Twitter builds out Olympic offering

Due to controversy, the platform’s head of sports believes some advertisers may wait for the Games to begin before mounting their campaigns.

True Media taps advanced video targeting for Callia

A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

Pound & Grain builds out its media offering

Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.