Nick Krewen

Contact Nick by sending an email to octopus@rogers.com

Articles by Nick Krewen

Will brands other than Facebook become ‘meta’?

Tech gurus Mitch Joel and Cam Wykes look beyond the name change to what it means for adoption of VR and AR.

What SJC has planned for the new Canadian Business

EIC Charlotte Herrold talks about a relaunch that will bring more focus on the “innovation economy,” along with new sections and advertising opportunities.

How the federal parties have been using Facebook this election

Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.

AdStash becomes largest programmatic health network

The addition of 325 IDS Canada screens brings the signage platform’s monthly impressions over four billion.

Kraft Heinz turns Twitch into a streaming store for KD

Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.

Yonge-Dundas Square is giving away ad space

Five digital screens will be provided, for free, to clients that are doing activations in the Square below.

Mobi Plus hires new VP, eyes gaming for growth

The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.

Sportsnet to give SN Now a facelift

The streaming service is working with Firstlight Media and Deltatre to revamp its tech stack and interface, which includes improved advertising units.

Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions

The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.

Digital newcomer Nextdoor finds an opportunity to step up

Nextdoor is still a newbie in Canada, but amidst a social isolation-fuelled surge, it’s introducing new tools in response.

Torstar revamps Save.ca to chase bottom-funnel activity

The company says it has national advertisers down, but it’s trying to focus more on local elements.