Nick Krewen
East Side Mario’s budda-booms back to its roots
After reviving its signature slogan and jingle for a recent contest, the Italian food franchise decides to stick with what it knows.
Survivor edges out CSI
Big Bang Theory also makes an impressive impact.
Hellmann’s counsels Canadians on real food
The foodco unleashes a national media campaign to announce an ingredient switchover.
Payless boots up mobile marketing
A new campaign offering consumers discounts via text message marks the retailer’s first foray into the digital realm.
Aeroplan soars in Toronto: Media Monitors radio rankings March 29 to April 4, 2010
While AlarmForce cracks #1 in Montreal, there’s a lot of mobility in the Toronto market.
Onestop launches digital OOH agency network
Toronto’s Cossette, Mediacom and Media Experts are the first agencies on board.
ING Direct starts big dialogue with small biz
The online bank is targeting a new sector of clients – small business – with a public-facing media campaign focusing on business benefits.
Northwest Territories pitches Canadians to relocate
The NWT Government invites folks to ‘Come Make Your Mark’ through an extensive multimedia campaign that will first focus on Northern Ontario.
BNN talks tax with high-income earners
Two weeks before Canadians file their annual taxes, BNN lends a helping hand via a 30-minute interactive talk show, Talking Tax.
GLEE-FM takes to the airwaves
103.9 FM goes Glee-full for a day in a special Canwest promotion. The Toronto radio station will devote a full day of programming to the hit Global TV show.
Dairy Queen Canada launches media blizzard
Dairy Queen Canada celebrates the 25th anniversary of its signature treat with a national tour and media campaign complete with its own fan club, the Blizzmanns.
Cmore connects print, online with shortcodes
The new service – which uses shortcode text messages to deliver additional content – is being beta tested with two Canadian daily newspapers.
American Idol sings its way to another weekly win
Grey’s Anatomy came in a close second for the week with 2.796 million viewers.
Hilroy pencils in YTV’s The Next Star
American Idol for the pre-15 set, there are still plenty of sponsorship opps available for this youth talent search that draws one million voters.
Federal gov tops TO, Montreal: Media Monitors radio rankings, March 22 to 28, 2010
Koodo Mobile is the big mover in both Toronto and Montreal as the Feds hold steady at the top.
