Nick Krewen
McDonald’s makes nice with the ladies
The QSR launches its small-appetite-friendly McMini sandwiches with contest partnerships with two women’s magazines and a Canadian gossip site.
Ubisoft sends Splinter Cell fans racing
To promote the release of Tom Clancy’s Splinter Cell: Conviction, the gamemaker staged a seemingly impromptu stunt in the middle of Toronto’s Comic Con.
Home Depot joins search for Ultimate DIY’er
The retailer partners up with the Canwest-owned channel on a campaign and online contest to crown Canada’s best home renovator.
‘Glee’ hits streets, changes nights
Choirs on Toronto’s streets will be singing the show’s praises, while Global switches up the show’s schedule in order to accommodate a sked change over at Fox.
Canadian Blood Services retains DDB and OMD
The org has renewed three-year agreements with both agencies to provide strategic advertising and media management services.
Consumer spending to remain tight: report
Bensimon Byrne’s latest Consumerology Report says high personal debt and comfort with thrift will prevent Canadians from splurging. However, over 80% of those polled see better times ahead for the economy.
Gov commemorate ‘end of an era’ with ad
The Government of Canada expands its Vimy Ridge Day celebrations with a national and regional television media buy in light of the passing of Canada’s last known WWI vet.
PMB 2010 Spring survey shows reader stability
The news is good for magazine readership in Canada, as numbers from last fall to this spring remain steady.
Food Network springs on high-impact media buy
The Canwest channel promotes its spring programming lineup with a five-market OOH, TV and online media strategy that focuses on media dominations.
Torres Media to unleash DAWG FM on Ottawa
The new all-blues Ottawa radio station takes aim at the 25-to-54 demographic.
Sanitizements give KB Media ‘liquid’ asset
The Toronto media agency will handle buying for the Canadian company’s national network of hand-washing stations. With the deal, KB Media expands its reach from a GTA presence to a national one.
New Jamie Oliver series on A
The channel welcomes the British celebrity chef as he tackles the eating habits of obese America in a new series starting March 26.
The Government of Canada holds steady: Media Monitors radio rankings: March 15 to 21, 2010
It’s a relatively quiet week in terms of chart movement for radio buying action, as the Feds deliver the biggest spend for the second week in a row.
Denneboom buys media for Harley-Davidson Canada
The Toronto media agency will handle both English and French TV and radio ad buys. The Canadian Harley vendor will embark on its first major campaign in four years.
The gov goes big: Media Monitors radio rankings: March 8 to March 14, 2010
Government radio ad buys dominate Montreal’s top two positions while Sears and Timmy’s roll up second and third place in Toronto.
