Natalia Williams

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Articles by Natalia Williams

Deadline for C + A awards submissions nearly here

This Friday, Feb. 1, is your last day to send strategy Cause + Action Awards case studies regarding brands that are making a difference with socially responsible actions.


Deadline for Cause + Action Awards submissions nearing

February 1 is your last day to send strategy your case studies on brands that are making a socially responsible difference.


strategy is looking for a few ‘good’ brands

With the aim of identifying marketers that are ‘doing well by doing good,’ MiC‘s parent publication is sponsoring a juried competition, and calling for submissions to strategy‘s Cause + Action Awards – Honoring CSR Brand Plans That Are Changing Minds. And Matter.


‘Vous-Tube’ hits Quebec market

Now les Québécois, as well as other French-speaking show-offs, have their own sites for posting le bon, le brute and … l’ugly – and advertisers are already along for the ride.


Taxi grabs gold – again – in strategy‘s Agency of the Year race

Taxi nabbed gold in strategy magazine’s Agency of the Year competition for the fourth year running – a first in the competition’s history. The award was announced at Toronto’s York Event Theatre last night. Five other agencies were also recognized including Vancouver-based Rethink, which emerged from last year’s honourable mention standing to claim silver, while BBDO, which has offices in both Toronto and Montreal, captured bronze.

Taxi’s gold win was based on the work it submitted for five clients: Reitmans, Telus, Viagra, The Worldwide Short Film Festival and Nike – most notable for its hockey campaign, which pushed OOH to rarely used 50- and 150-ft. heights, with athlete images hanging from a crane and on a floating billboard in Vancouver harbour.


BITE offers ‘truly’ interactive TV

Andy Warhol would be proud. Touted as the first ‘truly’ interactive television station, BITE, found on Rogers Cable channel 198, entered the crowded broadcast landscape yesterday offering its male target the chance to not only control their programming, but become part of it as well.
President and CEO of BITE Television Jeffrey Elliot hopes to woo advertisers to the digital channel by bringing together everything the 19-34 guy is into: TV, Internet and mobile/wireless entertainment under one edgy, Jackass-the-movie-type format.