Patti Summerfield
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
Meta platforms key for Canadian newcomers: study
A Strategic Counsel report shows that creators and influencers are also key information sources.
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
Advertising during TV news is the most trusted: YouGov
Seventy-one per cent of Canadians also give ads within news programming their highest attention scores.
All streamed out? SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
U.S. puts pressure on Canada’s digital policies
Behind the tariff talk, a deeper dispute is brewing among platforms and publishers.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
EssenceMediacom tops COMvergence 2024 Canada new business report
Mediabrands, OMG and Plus lead the rankings in the latest New Business Barometer.
Canadian retailers embrace AI agents: Salesforce
According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.
Basis is launching geo-targeting for political districts
The platform automates political district targeting and ad compliance for Canadian elections.
Canadian OTT subscriptions expected to leap 15%: Convergence
The report also found a drop in Canadian cable, satellite and Telco TV subscribers in 2024.
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
IAB Tech Lab introduces new ad management framework
The open-source server-side framework aims to help publishers regain full control of digital advertising.
