Patti Summerfield
Comic series features stories of Indigenous travel in Alberta
Indigenous Tourism Alberta (ITA), Explore Edmonton and Tourism Calgary partnering with Globe Content Studio to boost visitors.
NewFronts 2025: YouTube puts the spotlight on creators
YouTube will also be bringing partnership ads to Display & Video 360.
AutoTrader signs multi-year Canadian deal with the NHL
The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.
PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.
NewFronts 2025: Google continues its AI-enhanced rollout
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
Amazon reports strong Q1 but Q2 threatened by tariffs
The company also highlights Q1 announcement of next generation James Bond film franchise.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Meta apps reach 5% YoY increase in ad impressions for Q3
Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.
Social media platforms push age-level protections
Pinterest and Meta apps have introduced initiatives to boost online safety for teens and encourage them to limit screen time to after-school hours.
Meta launches standalone AI app
According to the tech giant, the app is powered by Llama 4, the latest version of Meta’s large language model (LLM).
Yahoo integrates CAPI into its DSP
The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.
Meta launches test of ads in Threads feed
Fast food chain Wendy’s and the GroupM agency are a part of early testing.
Industry News: ATN acquires Canadian rights to Zee channels
Plus, Fubo retains Canadian rights to the English Premier League 2025/2026 season.
