Patti Summerfield
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
Spotted: Astro shouts ‘Welcome, eh!’
Passengers flying into Toronto Pearson Airport are getting a uniquely Canadian greeting.
Industry News: MediaTonik signs Golf Le Monde
Meanwhile, Blue Ant adds a FAST channel to Roku in Canada and WhatsApp adds discoverability features.
New research shows 76% of Canadians are fans of women’s sports
Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.
Generative AI drives new Meta ad solutions
AI enhances Advantage+ features, upgrades video generation and adds voice features to business AIs.
Spotted! An AI-created mascot and short film mark Picton’s 20 years in business
In a new ad campaign for the investment firm, the bear is meant to symbolize strength and resilience.
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.
Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.
WPP Media downgrades global ad revenue forecast
Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%
Samsung Ads announces new ad solutions and partnerships
More interactive mini-games, exclusive content and audience targeting tools slated for this year.
Pluto TV launches All Women’s Sport Network channel
The new 24/7 channel airs more than 2,500 hours a year of live women’s sports.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
