Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
EIUM Saguenay

Eat It Up Media enters a new stage focusing on local

The experiential agency is now representing OOH sales in tertiary markets, with an aim to revitalize buying.

Quebecor OOH

Quebecor expands OOH availability through Vistar

The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.

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Reprise launches dedicated ecommerce unit

As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.

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Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

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P&G media director to chair new measurement committee

Judi Hoffman says cross media measurement is needed to address the problem of waste in the system.

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Canada’s total ad spend to drop 8.7% this year: eMarketer

Digital ad spending will grow in the market – only slightly – but represents well over half of the country’s ad spend.

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The Distillery District gets an ad partner in Eat It Up Media

The historic district’s ad units will include banners, murals, projections and experiential.

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National Bank inks a new sponsorship deal

The bank is the new presenting sponsor of L’actualité‘s annual Growth Leaders 2020.

Tony C

Tony Chapman, RBC head to Bell Media radio

The goal of the new national radio show is to extend a positive message to Canadians by sharing real stories.

Retro TV

Sports ruled the summer, while U.S. nets perform well in Canada

A study of set top boxes revealed a fervent tuning in to sports, but Global ruled among Canadian national networks.

Rosanne Caron

Exit interview: Rosanne Caron

Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.

Randy Landscape

Wade Oosterman to assume Bell Media leadership from Lennox in 2021

After Randy Lennox’s surprise exit announcement, Bell has announced several changes, including a new role for Devorah Lithwick.

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YouTube experiments with ecommerce

A new Shopify integration is being tested to create a seamless sell-through experience for the platform.

Bike Share

Toronto’s Bike Share gets a media partner in Astral

The deal includes 400 ad faces, which are exposed to more than 2.4 million rides annually.