Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
2021.11.08 Union Station - Canadian Tire - 3D Pet Food

Canadian Tire taps Branded Cities’ 3D OOH

The boards create fully immersive scenes, which the retailer used to show off its line of pet products.

Touche

2021 Media AOY Bronze: Touche blends the art of media with the science of data

With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.

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IG launches CBC series to show the impact of community support

“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.

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Air Miles hits up morning shows to spark travel excitement

Media Experts worked out integrations with Corus, Rogers and TVA to promote the return of a popular contest.

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Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

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Social investment to continue its uptick

The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.

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Dentsu Media hires first chief digital officer

Maura Hanley takes on the newly created, group-wide role.

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ICYMI: Spark Foundry links up with the DMZ

Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.

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How agencies are retaining (and attracting) new talent

Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.

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Bell’s DSP goes live

In addition to giving advertisers access to premium inventory, the platform is also the first time the company is making first-party audience data directly accessible to advertisers.

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Infrastructure impacts how Indigenous people in the north use media

MTM oversampled a group that is usually overlooked by many other surveys of media and technology habits.

Hellmann's Garbage Truck

Spotted! Hellmann’s turns garbage trucks into moving billboards

Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.

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Publicis Media introduces framework for inclusive media planning

PubliSees outlines how employing certain criteria in TV programs, for instance, can lead to more inclusive media plans.

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Why Kraft Peanut Butter launched a social variety show

Working with So.da and Twitter, the brand wants to bring entertaining content to audiences right when they are thinking of breakfast.