Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield

TVA announces more job cuts

The broadcaster warns about the weakening of Quebec’s television industry and calls for government support.

Google introduces new AI-powered solutions for ads and commerce

The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.

ATN expands channel roster in Western Canada

The broadcaster is growing from 12 to 54 channels, with programming in several different South Asian languages.

Upfronts 2025: Netflix unveils series of ad formats

The platform is also allowing advertisers to incorporate their first-party data against its audience.

Some GroupM Canada senior executives have left the agency

The moves come amid reports of GroupM North America’s restructuring plan.

Comic series features stories of Indigenous travel in Alberta

Indigenous Tourism Alberta (ITA), Explore Edmonton and Tourism Calgary partnering with Globe Content Studio to boost visitors.

NewFronts 2025: YouTube puts the spotlight on creators

YouTube will also be bringing partnership ads to Display & Video 360.

AutoTrader signs multi-year Canadian deal with the NHL

The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.

PHD Canada names Cory Peters chief media officer

In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.

NewFronts 2025: Google continues its AI-enhanced rollout

The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.

Canadian NHL partners activate to engage fans during Stanley Cup Playoffs

Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.

COMMB announces promotions ahead of Roadmap RF launch

Rodney Bisnath is now the head of research and measurement.

Amazon reports strong Q1 but Q2 threatened by tariffs

The company also highlights Q1 announcement of next generation James Bond film franchise.

COMvergence reports a slowdown of acquisitions in 2024

Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.

Meta apps reach 5% YoY increase in ad impressions for Q3

Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.