Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

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Barilla brings pasta lovers to Italy with expanded partnership plans

In an effort to stand out, the pasta brand layers partnerships with Flight Centre and Ruffino into its marketing mix.

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Newcomers to Canada consume a lot of media: study

A multichannel, multilingual approach is key to reaching the new market segment.

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RBC bets on Snapchat for more audience engagement

The financial brand is expanding its relationship with the social network with monthly AR activations starting in September.

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COMMB launches new monthly Insights Report

The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.

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Newcomers to Canada consume more digital media: report

More than 60 million Chinese adults hope to move to Canada in the next two years.

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Facebook and Canadian Press partner to develop Indigenous voices

Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.

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Caroline Bergeron joins Horizon Media to oversee digital and data solutions

The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.

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TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

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Dentsu Canada taps Breton and Hart for client-centric roles

The newly-created positions bolster the agency’s media and integrated solutions teams

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Magna forecasts healthy return to economic growth in Canada

Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.

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Canada to recoup its 2020 ad spend decline, and then some: report

A GroupM report projects TV, OOH and digital will experience the most significant growth.

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Liquid Media continues its acquisition run

The latest acquisitions expand the content studio’s VOD offering and discoverability services.

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Pinterest makes it easier for brands to sell

Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.

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CPL partners with ComeOn!

The new partnership relies on the ongoing popularity of sports betting to drive fan engagement for the soccer league.