Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield

Amid continued rev declines, Corus expands multi-year agreement with Bell

As part of the deal, Flavour and Home will be available on Stack TV.

Predictions 2025: Scott Stewart urges industry to walk the responsible media talk

Media in Canada continues its look into the future of media, with the help of industry leaders.

Predictions 2025: Sean Dixon on cookie loss and cross-channel reach

Media in Canada continues its look into the future of media, with the help of industry leaders.

Scotiabank Hockey Day will air in six languages for the first time

Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.

Scott Stewart departs Glassroom for Epitaph Group

The media veteran takes on the newly created role of EVP, managing director of the independent media agency.

Meta plans to axe third-party fact checking

In a move meant to increase free speech, the company is moving to the community notes system used by X.

Horizon Media Holdings appoints first president

Bob Lord brings more than 30 years of marketing, media and technology expertise to this newly created role.

Canadians trust brand employees over influencers: report

The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.

Horizon brings integrated agency to Canada

Launched earlier this month in the U.S., One Horizon is a full-service offering.

Pinterest hires new VP global agency sales from TikTok

Soniya Monga also worked in similar roles at Snap, Microsoft and Linkedin.

Industry News: Samsung adds Letterman TV to its FAST roster

Plus, Hyundai is sponsoring NHL content on Prime and Buzzfeed sells studio behind its “Hot Ones” YouTube show.

CTV ads drive almost two-thirds of gamers’ purchase decisions

New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.

Omnicom-IPG merger seen as a boon to independents and boutique agencies

Industry leaders weigh-in on the benefits of the formation of a global giant.

More than 1 in 5 Canadians watch FAST channels: Report

According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.