Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
Copied from Playback - shutterstock_Quarterly report

Zenith forecasts FMCG ad spend will bounce back

FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.

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TPX taps Havas MD to take the helm

Lina Kim has been appointed president, and retiring CEO Jean-Marie Heimrath will remain on The Podcast Exchange board.

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People Moves: FUSE Create adds to media team

Plus, newly launched Quebecor Expertise Media makes a number of AD hires.

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Behind Cogeco’s epic Epico campaign

To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.

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COMMB supports new products with new hires

The organization bolsters its team as it prepares to release new research and platforms for OOH.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

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Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Does Pinterest’s push around positive content offer enough to brands?

Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.

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Twenty percent of Canadian adults have used food delivery services: study

Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.

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How Verizon’s no-cookie solution fits in the emerging ecosystem

The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.

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Behind the Uber Eats IG integration

The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.

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Open Farm launches its first Canadian TV campaign

The farm-to-bowl brand is hoping to get in front of pet owners as often as possible to support its omnichannel expansion.

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La Presse taps Patrick Salois for VP sales and operations role

Salois’ mandate includes clarifying the use of technology and its ability to drive advertising data.

GE Appliances Canada-GE Appliances Canada Extends Support of Soc

GE sponsors CF Montreal to extend support of Canadian soccer

The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.

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Twitter recategorizes its suite of ad products

Nearly two dozen ad formats have been simplified to five categories, revealed along with a host of new features.