Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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Publicis names new president for PMX Canada

The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.

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Streaming the big winner in Canadian Super Bowl ratings

Bell and DAZN reported big growth in digital audiences, while YouTube data showed Canadians actively sought out U.S. ads.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

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Traditional media still has a role with millennials: report

MTM’s latest report finds Canadians under 40 are supplementing digital platforms with broadcast news and over-the-air TV.

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Can Facebook ‘counter-program’ IDFA?

The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.

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GroupM launches tool to make more ethical data decisions

The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.

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Wes Wolch is leaving Cossette Media to go client-side

The media agency’s chief strategy officer will be leading marketing at Holt Renfrew.

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How valuable is a Canadian Super Bowl buy?

Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.

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Advertisers take a closer look at connected TV

Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.

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Enthusiast brings on Samsung as sponsor across platforms

The Toronto esports company’s growth has allowed it to offer deals integrated across digital, content, events and social channels.

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Cogeco gets into IPTV game

Epico gives one of Ontario and Quebec’s biggest cable providers an offering more relevant to today’s connected TV viewers.

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Where connected media penetration sits in 2021

MTM provides a snapshot of TV and social media habits as penetration of internet and smart devices levels off.