Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
TikTok mobile

Exclusive: How do Canadians feel about a U.S. TikTok ban?

In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.

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How MediaCentral could pull in an extra $2 million in ad revenue this year

Now and Georgia Straight are welcoming back an old, familiar category.

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Pandemic pivot: Rooftop leaps to a niche new positioning

The agency is now focusing on smaller audiences to build loyalty versus scale.

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Why Facebook is warning developers about iOS 14′s new features

New privacy options mean advertisers could be more limited in how they target via Facebook Audience Network.

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M32 adds insights platform to its publisher offering

The new tool aims to help publishers determine rates and be more programmatic-savvy.

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TV is dominant for news in the time of COVID: study

Francophones also saw a noted surge in specialty news channel consumption.

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CAB releases additional details on the dire situation of broadcasting

Beyond a possible 50 private stations closing this year, another 100 to 150 could close next year without assistance.

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Up to 50 radio stations could close this year: CAB

The association has applied to the CRTC for regulatory relief, but that is still under review.

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Hivestack appoints Nikki Hawke as first CMO

The acceleration of programmatic OOH buying means the digital exchange needed to amp up its marketing efforts, and it’s hired a veteran strategist to do just that.

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Pinterest rolls out new quiz unit, with IKEA Canada first to try it out

With more homebodies looking for at-home creativity and a broader drive toward ecommerce, the quiz is giving Pinners a new way to curate their boards.

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Zeste celebrates 10 years in a multi-platform media blitz

The TV brand will expand to newsstands and bookstores with special print products this month.

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La Presse sets a readership record in July

The digital news provider is still embarking on new techniques to monetize its audience, having been victim to the troubled ad market.

Facebook Mobile

The duopoly is losing share overseas, but could it fare better in Canada?

Could one withstand the ad industry’s widespread softening more than the other?

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Bell Media brings V and Noovo under one banner, rolls out campaign

The company says there are lots of opportunities for Noovo, which has high awareness among 18 to 34-year-olds.

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Marilyn Denis integrates IKEA into broadcast and podcast

The full-court push is part of an effort to get more consumers seeking out the IKEA catalogue.