Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Dove takes Pride in scripted content series on Crave

The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

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Which categories are increasing programmatic buys?

Several categories are on the upswing, including one that had all but disappeared for some time.

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Snap rolls out new map, AR lenses and actionable units

Some of its new features will put a spotlight on local businesses as they prepare to re-open.

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TVA integrates new ad units for paused video

The idea, says the company, is for ads to play with the context of the pause in their creative.

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Streamers are benefitting from lockdown, but will it last?

Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.

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What Canadians are getting out of TV (and what they want)

Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.

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What’s satiating sports fans needs during the pandemic?

Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.

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New Novus unit puts the focus on local

The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.

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IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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Stingray looks to further monetize its music services

Sales representation is the latest piece in Stingray’s plan to build an ad-supported multi-platform ecosystem.

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Datonics launches new Canadian data segments

Data is classified into various archetypes based on life stage, B2B, beahvioural and purchase data.

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Some brands returning to digital spend, but recovery remains slow

Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.

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Spotted! How Quebecor is keeping people connected through OOH

Although demand for inventory has been low, the media company is using that space to make people smile.

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Smart speaker ownership passes 25%, AM/FM holds steady

The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.