Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Spotted! Corus unleashes a flock of vampires in Toronto

To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.

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DOOH is becoming a growing part of video spending

DPAA’s study finds the format’s place within the broader media mix is becoming more entrenched.

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Brands are right to avoid misinformation online

An IAS survey found that ads appearing near false or misleading content eroded trust and brand perception among consumers.

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DAZN brings ad rights to NFL streaming deal

The sports streamer will have inventory for up to six exclusive games every week.

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Two-thirds of streaming subscribers still have cable

The latest MTM report also finds SVOD subscribers watch more traditional TV, suggesting they use Netflix and Disney+ as supplements, not replacements.

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Why Google’s cookie delay is good for buyers

More time could help the industry figure out how to get the transition right, which means embracing new strategies instead of trying to figure out work-arounds.

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A look at today’s mobile user segments

Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.

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Peroni signs on as TIFF’s official beer sponsor

The Italian brewer will activate its sponsorship with the House of Peroni open house and a red carpet lounge.

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Samsung relaunches its FAST channel with eye towards premium content

A new look and interface for Samsung TV Plus comes alongside plans to majorly bulk up its content offering.

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Amex works with Pinterest to help people plan their best weekend

The platform’s Pin Extension format helped the brand target personalized messaging around card membership.

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Big digital companies have been clawing back their ad spend

But GroupM’s analysis also found dips in growth have largely been in line with revenue declines.

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How much traffic does a bank website get?

Vividata’s latest data release also dives into which ads are more likely to be noticed by those in need of financial advice.

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Global ad spending is expected to cool off in 2023

WARC’s latest forecast takes a more reserved view on predictions for the industry’s upward trajectory.

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Why Publicis Media brought 450 staff together for a brainstorm

CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.