Patti Summerfield
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
Corus lays off more staff in small and large markets
Cuts have been made at Global News and Corus Radio operations across the country.
Free fan festivals celebrate the 4 Nations Face-Off
Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
The Canadian government resumes advertising on Meta
Meta still does not allow Canadians to view or share news on its platforms in response to Canada’s Online News Act.
Meta has unveiled new Advantage+ AI capabilities
The features include streamlined ad setup, leads campaigns and opportunity scores.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
Broadsign unveils OOH AI assistant
The new tool can process and categorize creative automatically.
Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.
People still rely on traditional media for news: study
According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.
Yahoo’s DSP the first to adopt IAB data transparency labels
The labels, similar to the nutrition format on food and bev products, are meant to provide a clearer outline of third-party data segments.
