Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
Taylor Wrapped Spotify

Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

PATTISON-Outdoor-Toronto-Gardiner-Expwy-Digital-Superboard-TO09515A-B

Toronto gets a new digital superboard

The doubled-facing digital board sits on one of Toronto’s busiest expressways.

Copied from Playback - shutterstock_handshake_TV

Grapevine6 acquired by Seismic

The Toronto company’s social engagement platform will become part of Seismic LiveSocial, connecting sales professionals with online content.

Mask Shopping

October travel declines affect OOH reach nationwide

After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.

cricket

ATN acquires broadcast rights to international cricket

Games will air live on two channels dedicated to the sport — CBN and ATN Cricket Plus.

smartphoneShutterstock

Do Canadians consume media the way we think?

Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.

BNN Mackenzie

BNN and Mackenzie Investments partner on content series

The advisor-focused series looks at building wealth on Bell Media’s specialty channel.

Loblaw

Loblaw acquires ad serving tech from Eyereturn

The retailer plans to enhance its in-house agency’s proprietary platform.

Podcastwoman

Podcast listening is on the rise and increasingly female

A pair of studies provide snapshots of this young, ad-tolerant Canadian audience.

Xtra Magazine (CNW Group/Xtra Magazine)

Xtra launches new website and targeting options

The independent LGBTQ2S+ publication has seen its readership grow since going exclusively online in 2015.

newspaper

How national newspapers are filling the ad void

Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.

Narcity2

Narcity teams with Bonsai for in-site shopping

Readers can shop for thousands of Canadian-made products within the millennial media brand’s sites.

Back view of a young man with headphones posing in the city stre

Dentsu and Stingray sign global music partnership

The partnership covers digital audio, TV and music events, giving brands access to a global platform.

SouthAsianMale

A glimpse into South Asian Canadians’ media habits

Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.