Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
QUB

Quebecor debuts consolidated content platform

The ad-supported QUB brings video, news and audio content from across the company’s properties to a single source.

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Atedra gets into connected TV with Media Pulse

The DSP expands its omnichannel offering through its partnership with a marketplace focused on premium content.

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ICYMI: Snap hires head of platform safety

Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.

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Spotted! Dairy Farmers use social posts as currency

To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.

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Streaming is king, but radio still has a place with Canadian teens

The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.

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La Presse helps Volkswagen drive a new launch

A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.

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The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.

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Spotted! Dr. Death hits the streets

Corus is promoting this weekend’s premiere with a mobile truck aimed at grabbing attention in Toronto.

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Quebecor launches new auto buying site

Working with CCAQ, Otogo gives users access to offers from 890 dealers in Quebec.

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WPP partners with Environics on addressable data

GroupM agencies now have access to the firm’s data products, including the cookie-free PRIZM segmentation tool.

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Mediacom adds to sports and entertainment strength

Noyan Hilmi brings his content and experiential experience to the agency’s specialist division.

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How Cityline is growing its digital lifestyle audience

Rogers Sports & Media is tapping some of the show’s most popular contributors to extend into new digital standalone series.