Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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TLN hires former Blue Ant VP in newly created role

Laura Battiston will be involved in realizing original content projects that are available to advertisers to associate with and integrate into.

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New DTC streaming network launches in Toronto

Onviva’s mission is to democratize video content and will monetize through “tip jar” and transactional means.

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More sports back this weekend as F1 returns to TSN

The coverage will be multi-platform and include French-language coverage on RDS.

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Digital growth leads to new VP position at Horizon

Doron Dinovitzer will lead digital planning and activation while also providing digital thought leadership.

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Major League Soccer is back (and so are brands)

TSN will broadcast 54 matches between July and August.

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Digital spend sees slight recovery, but still well below last year

Ecommerce is helping to drive digital investment upward, but May’s spend was still 41.2% lower than May 2019.

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How brands can plan with no fans in the stands

Diamond Marketing Group’s Mike Smith on how brands have to approach negotiations in the new normal.

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Four sponsors sashay into Drag Race Canada

The Crave original will include sponsored prizes and extended online series.

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Pattison expands in Quebec, partners with La Presse

New digital screens will build Pattison’s presence in residential elevators, while content from La Presse will keep readers informed and entertained.

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New DOOH network touches down in three markets

The new network was born out of the development team behind the former Dynamic Outdoor.

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BMR Group puts local at the heart of its media plans

The Canadian home reno and hardware retailer is pivoting more toward Canadian-owned media, especially on the digital side.

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Spotted! Cineplex brings the movie experience to balconies

While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.

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Matterkind and GumGum join forces on exclusive new ad unit

The format will frame mobile screens and allow users to swipe between multiple offerings.