Patti Summerfield
Nearly half of Canada watched the Stanley Cup finals: Numeris
Having five Canadian teams in the playoffs was a big draw for viewers.
UM Canada gives back on 8th annual Impact Day
This year, the Toronto agency supported hunger and the unhoused in the city as well as Canadian Blood Services.
Belairdirect takes to the outdoor concert stage this summer
The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.
Industry News: Pattison Outdoor wins TransLink business
Plus, Fuel Digital adds real estate site Proprio Direct to its portfolio, and superchannel.ca gets a revamp
Canadians still unsure about AI in customer service: survey
Around a third of respondents said they are willing to interact with an AI agent if it reduces their time on hold.
What is TikTok’s future in Canada?
The platform is making efforts to show its value while it remains under a federal order to shut down business operations.
Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.
All-Canadian social media platform to launch this fall
Gander is being built and hosted in Canada and promises to protect users’ privacy.
Hamilton Tiger-Cats and Porter Airlines sign partnership
The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
Spotted: Astro shouts ‘Welcome, eh!’
Passengers flying into Toronto Pearson Airport are getting a uniquely Canadian greeting.
Industry News: MediaTonik signs Golf Le Monde
Meanwhile, Blue Ant adds a FAST channel to Roku in Canada and WhatsApp adds discoverability features.
New research shows 76% of Canadians are fans of women’s sports
Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.
Generative AI drives new Meta ad solutions
AI enhances Advantage+ features, upgrades video generation and adds voice features to business AIs.
