Patti Summerfield
Spotify thanks Canadian musicians with Wrapped 2020
Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.
Toronto gets a new digital superboard
The doubled-facing digital board sits on one of Toronto’s busiest expressways.
Grapevine6 acquired by Seismic
The Toronto company’s social engagement platform will become part of Seismic LiveSocial, connecting sales professionals with online content.
October travel declines affect OOH reach nationwide
After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.
ATN acquires broadcast rights to international cricket
Games will air live on two channels dedicated to the sport — CBN and ATN Cricket Plus.
Do Canadians consume media the way we think?
Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.
BNN and Mackenzie Investments partner on content series
The advisor-focused series looks at building wealth on Bell Media’s specialty channel.
Loblaw acquires ad serving tech from Eyereturn
The retailer plans to enhance its in-house agency’s proprietary platform.
Podcast listening is on the rise and increasingly female
A pair of studies provide snapshots of this young, ad-tolerant Canadian audience.
Xtra launches new website and targeting options
The independent LGBTQ2S+ publication has seen its readership grow since going exclusively online in 2015.
Mondelez picks Media Monks for North American content
The new partnership emphasizes digital-first creative, data and media effectiveness.
How national newspapers are filling the ad void
Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.
Narcity teams with Bonsai for in-site shopping
Readers can shop for thousands of Canadian-made products within the millennial media brand’s sites.
Dentsu and Stingray sign global music partnership
The partnership covers digital audio, TV and music events, giving brands access to a global platform.
A glimpse into South Asian Canadians’ media habits
Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.
