Patti Summerfield

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Articles by Patti Summerfield

The role of media in reaching diverse audiences

Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.


Nielsen’s new tool tracks how programs perform in the streaming era

The Gracenote ID Distribution System helps creators and advertisers understand how “discoverable” a program is across linear and digital platforms.


Online audiences are flocking back to travel sites

However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.


How Kraft Heinz is leveraging digital for back-to-school

Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.


How will streaming ads change TV advertisting?

With major players like Disney+ and Netflix preparing to welcome brands to their platforms, get ready for a ripple effect throughout the industry.


How context impacts the online back-to-school shopping experience

The results of the latest IAS survey will help brands understand the back-to-school spending plans of students and parents and how best to reach them.

Mystique Mattai and Philip Lago

Corus helps give a glimpse into Ontario’s dairy farms

Documentary-style videos created for the Dairy Farmers of Ontario are being supported with recipe content and native connected TV ads.


Mediology buys PR agency LBMG

The Vancouver indies are coming together to provide clients more services across both earned and paid media.


A look at youth podcast audiences

While not as popular as streaming or radio, MTM finds that the format has its place in kids’ audio consumption.

OOH Billboard in Toronto 2

Advil brings its newest product to the masses

The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.


Sarah Thompson is ready to steer Dentsu through an evolving media world

The new president sees a chance to figure out what true integration looks like for her clients.

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Booster Juice signs on as national sponsor of Play On!

The smoothie company will be featured prominently across the street hockey festival’s events.


Chevrolet turns to social to amplify The Amazing Race integration

In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.


Spotted! Snap launches new game powered by Snap AR

The first AR Game Mini on Snapchat takes users on the hunt to discover the secrets of an abandoned phone.