Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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The role of media in reaching diverse audiences

Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.

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Nielsen’s new tool tracks how programs perform in the streaming era

The Gracenote ID Distribution System helps creators and advertisers understand how “discoverable” a program is across linear and digital platforms.

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Online audiences are flocking back to travel sites

However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.

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How Kraft Heinz is leveraging digital for back-to-school

Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.

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How will streaming ads change TV advertisting?

With major players like Disney+ and Netflix preparing to welcome brands to their platforms, get ready for a ripple effect throughout the industry.

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How context impacts the online back-to-school shopping experience

The results of the latest IAS survey will help brands understand the back-to-school spending plans of students and parents and how best to reach them.

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Corus helps give a glimpse into Ontario’s dairy farms

Documentary-style videos created for the Dairy Farmers of Ontario are being supported with recipe content and native connected TV ads.

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Mediology buys PR agency LBMG

The Vancouver indies are coming together to provide clients more services across both earned and paid media.

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A look at youth podcast audiences

While not as popular as streaming or radio, MTM finds that the format has its place in kids’ audio consumption.

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Advil brings its newest product to the masses

The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.

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Sarah Thompson is ready to steer Dentsu through an evolving media world

The new president sees a chance to figure out what true integration looks like for her clients.

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Booster Juice signs on as national sponsor of Play On!

The smoothie company will be featured prominently across the street hockey festival’s events.

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Chevrolet turns to social to amplify The Amazing Race integration

In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.

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Spotted! Snap launches new game powered by Snap AR

The first AR Game Mini on Snapchat takes users on the hunt to discover the secrets of an abandoned phone.