Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Valvoline goes to bat with the Blue Jays

Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.

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The impact of the pandemic on client-agency relationships

The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.

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SendtoNews donates ad space for vaccination pushes

The video platform joins Aombee’s coalition to begin fighting vaccine hestiancy.

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Google blocked over 3.1 billion ads in 2020

The company’s latest Ad Safety Report shows a pandemic and multiple elections led to a “perfect storm” of misinformation and scams.

Dentsu Aegis Network-iProspect Canada appoints Dan Kalinski as C

How iProspect’s relaunch fits with the agency’s Canadian ambitions

CEO Dan Kalinski explains why an end-to-end agency focused on performance is in line with what clients are looking for.

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TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.

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Mastermind Toys signs sponsorship deal with Today’s Parent

The toy retailer will get exclusive access to promotional content formats in both print and online.

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Pinterest grows its investment in Canada

The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.

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Ipsos readies Canadian launch of Iris

Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.

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BuzzFeed shuts down HuffPost Canada

The move comes three weeks after the company closed on an acquisition deal with Verizon Media that also included access to its ad networks.

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How to best lead through times of crisis: survey

CMDC and Globe Media Group find the traits leaders are valuing most, as well as their outlooks for the months ahead.

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The Trade Desk adds Prizm segmentation

The DSP answers client demand for Environics’ demographic, lifestyle and value-based data sets.

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Google may not have totally derailed alternative targeting

Independents’ speed to market and FLoC’s own risks might make for a competitive post-cookie marketplace.

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Torstar gets Wheels back on track

The relaunched auto section features coverage enthusiasts have come to expect, as well as lifestyle content that reflects changes in the marketplace.

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Pinterest introduces new video units and measurement tools

The social platform also unveiled research about its “new generation” of users in Canada.