Patti Summerfield
Pattison rebrands Calgary station
Today Radio has added retro hits to further engage adults in the 25 to 44 group.
Corus, CIBC pair on new Twitter series
SVP Dervla Kelly outlines Corus’ forward-looking social strategy.
Adieu: Why Ricardo is shuttering its English publication
The print edition of the iconic magazine will shutter, but owner Ricardo Larrivée is now focusing on an English digital content strategy.
Notable Life deepens partnership with CCMA Awards
The multi-year agreement includes brand partnerships, sponsorships and content marketing for the event.
The next frontier for D2C: Television
Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?
Groupe V to rebrand MusiquePlus
EVP Dimitri Gourdin admits that subscription music channels are ‘no longer relevant’ in 2019, and it’s time for a change.
How Groupe V doubled Max’s audience share in two years
The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.
Stingray brings Flow 93.5 back to Toronto
With hip-hop on the rise, the station has undergone a rebrand.
Trader launches new platform for auto retailers
The new platform will allow auto manufacturers to re-target potential shoppers with other ads.
La Presse widens advertiser appeal with new sections
Arts et être and Inspiration sections launch Saturday, February 9
Cue Digital partners on new mobile ad format
Ad-tech company Polar will bring its Boost Box technology to Canada.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
Civilized to produce broadcast, digital content for the canna-curious
Partnership will develop cannabis-inspired culture and lifestyle programming for broadcast and digital media platforms
Virgin Radio taps 25 to 54 with new morning show
Bell Media has tapped longtime Rogers host Jax Irwin for the revamped show, and is looking to grow the 25 to 54 demo.
Kijiji taps Raptors, TV for national Autos campaign
The e-commerce site has launched a new standalone branded platform, and is going mass to promote it.
