Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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The Alliance for Audited Media brings new evalution tool to market

The media assurance provider created a new tool for identifying verified digital inventory.

COMMB now measures all major elevator networks

Vertical Impression is the latest elevator network to become a COMMB member.

Canadians are moving to cheaper tech services: report

Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.

GroupM levels up leadership team

Emily Del Greco has been tasked with handling operations, partnerships, strategy and corporate development.

How the TikTok drama in the U.S. might be good for Canadian creators

Intervention by President Trump brought the social platform back online after a 12-hour blackout.

Kayak predicts the next five years of travel trends

Emerging trends include wellness travel, virtual reality-bending experiences and city-jumping adventures.

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SJC Media and Optable launch audience targeting platform

Audience+ uses first-party data, custom segments and proprietary clean room technology.

Numeris appoints new president and CEO

Alicia Olson-Keating returns to Canada from Australia to lead the audience data company.

Competition Bureau sues Rogers for misleading ads

The Bureau alleges that Rogers falsely promoted unlimited data for mobile plans that actually do have data limits.

Amid continued rev declines, Corus expands multi-year agreement with Bell

As part of the deal, Flavour and Home will be available on Stack TV.

Predictions 2025: Scott Stewart urges industry to walk the responsible media talk

Media in Canada continues its look into the future of media, with the help of industry leaders.

Predictions 2025: Sean Dixon on cookie loss and cross-channel reach

Media in Canada continues its look into the future of media, with the help of industry leaders.

Scotiabank Hockey Day will air in six languages for the first time

Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.

Scott Stewart departs Glassroom for Epitaph Group

The media veteran takes on the newly created role of EVP, managing director of the independent media agency.