Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Canadian ad spending dips for the first time in more than a year

SMI data shows that digital spending dipped 4% after 22 months of growth.

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UM Canada brings Impact Day back into the real world

The hours the agency spent in service unlocked an estimated $250,000 in donated media from media partners to support BIPOC-owned businesses across the country.

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Dentsu Media hires Sarah Thompson as president

The former Mindshare CSO joins with a mandate to accelerate the media offering and drive innovation.

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How Subway activated its first Amazing Race sponsorship

A cross-platform buy is being extended with a pair of contests reinforcing the QSR’s “Eat Fresh Refresh” brand overhaul.

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Spotted! Bumble helps couples connect IRL

A partnership with Live Nation is activating the dating app’s positioning around creating meaningful, real-world connections.

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Barilla extends Covenant House partnership for a tenth year

Support for a youth cooking program comes with promotion across digital channels.

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Desjardins banks on The Amazing Race Canada

The financial institution’s activation mix is meant to both drive brand KPIs and put attention on its GoodSpark Grants.

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Broadsign adds header bidding to DOOH platform

The company’s Reach platform now accepts and manages bids from multiple SSPs.

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GroupM sets plan to refine media’s ‘insufficient’ sustainability efforts

The framework for reducing emissions in the ad supply chain came with a report calling out the lack of progress the industry has made thus far.

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Cairns Oneil hires lead for new ecommerce division

Managing director Seema Shah brings experience from Amazon to lead an increasingly in-demand offering.

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More Canadians regularly watch streaming video than linear TV

Vividata’s latest also finds that the average time spent streaming now tops 10 hours a week.

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Snap debuts first Canadian original

The ten-part series “Reclaim(ed)” dives into issues facing Indigenous people from a Gen Z perspective.

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How are betting websites faring with Canadians?

Vividata’s spring survey finds Bet365 is the most popular, though provincial lottery sites beat out other competitors.

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IAS brings measurement tech to Pandora

The company’s tech can now be used to measure various metrics and detect invalid traffic on the audio platform.

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Matterkind goes with Samsung DSP

Fellow IPG agencies UM and Initiative will also have access to the added intelligence from the connected TV platform.