Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
leadership

Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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Bell ups F1 connection

Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.

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People Moves: Vassiliev returns to Bell

Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.

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Numeris selects tech partners for audio streaming service

Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.

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Admix In-Play ads now verified by IAS

Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.

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AM/FM radio reach almost back to pre-COVID levels

The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.

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Lindsey Talbot appointed GroupM’s chief investment officer

Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.

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Zenith forecasts FMCG ad spend will bounce back

FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.

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TPX taps Havas MD to take the helm

Lina Kim has been appointed president, and retiring CEO Jean-Marie Heimrath will remain on The Podcast Exchange board.

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People Moves: FUSE Create adds to media team

Plus, newly launched Quebecor Expertise Media makes a number of AD hires.

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Behind Cogeco’s epic Epico campaign

To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.

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COMMB supports new products with new hires

The organization bolsters its team as it prepares to release new research and platforms for OOH.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

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Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.