Patti Summerfield

The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.

Dentsu Canada and Optable partner to create Merkury
The new platform combines the media agency’s understanding of Canadians with the tech company’s data-sharing tools.

Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.

Media News: Pinterest launches shoppable gift guides
Plus, Ideon signs with Vertiqal, and Involved expands its global network.

TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.

Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.

CDIC integrates insurance messaging into popular Canadian shows
A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being.

Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.

Industry News: CRTC launches local radio fund
Meanwhile, MTV Canada says goodbye after nearly 20 years.

Horizon Media reveals seven cohorts that aren’t defined by age
The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.

Pluto TV expands content deal with NBCUniversal
The partnership gives the streamer the ability to expand FAST content lineups in Canada and the U.K.

Bauer and Hockey Canada expand partnership
The deal includes equipment for the national men’s, women’s and para hockey teams, plus those competing in the 2026 Olympic and Paralympic Winter Games.

CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations

Haligonia and Narcity Media Group form strategic sales partnership
The collaboration gives Narcity Media a bigger presence in Atlantic Canada to engage with hard-to-reach millennials and Gen Z.

How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.