Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
Programmatic2

Index Exchange announces support for Unified ID 2.0

The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.

GlobeAlliance

Globe Alliance Network adds ESPN properties

Two sites attract 3.4 million unique visitors every month and boost the network’s reach to over 20.6 million monthly.

ChineseConsumer

Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

Zeste3

Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

CFL

TSN launches Grey Cup Week online

A packed weeklong schedule of online events culminates in a two-hour Grey Cup Unite special November 21.

Copied from Playback - netflix-image

Has Netflix plateaued in Canada?

The SVOD giant has a lot of room for growth right now, just not in North America.

um-group-photo-622x370

2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.

spotifyimage_MIC

Spotify makes another acquisition, this time in podcast adtech

The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.

Screen Shot 2020-11-10 at 9.21.43 AM

Raincoast Crisps pair with Ricardo for the holidays

The overall content campaign is focused on pushing sampling and conversion.

Remax Balloon

Fuel’s latest win signals expansion in English market

With Anglo representation for Re/Max’s ad inventory, this gives Fuel a national edge in the real estate vertical.

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

kate-trifo-CtEi4sZyURw-unsplash

Pattison and Environics team up to study movement data

While movement has increased in general, people with higher household income tend to move around more.

EIUM Saguenay

Eat It Up Media enters a new stage focusing on local

The experiential agency is now representing OOH sales in tertiary markets, with an aim to revitalize buying.

Quebecor OOH

Quebecor expands OOH availability through Vistar

The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.

rupixen-Q59HmzK38eQ-unsplash

Reprise launches dedicated ecommerce unit

As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.