Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
pexels-cottonbro-4009409

Roku acquires Nielsen’s AVA business

The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.

HF x Habs Release

HelloFresh becomes official meal kit of the Montreal Canadiens

The brand’s first team sponsorship will include special offers for Habs fans and a content series.

coruscropped

Corus’ influencer studio grows into new verticals

Kin adds to its roster of creators, namely in categories like entrepreneurship, parenting and home and DIY.

Twitter Shops Fueled by so.da (2)

Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

pexels-karolina-grabowska-4476141

What Spotify’s audience network will offer ad buyers

The audio streaming company is beefing up the reach and optimization offered by its ad products.

Screen Shot 2021-02-22 at 10.19.03 AM

LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.

lapresse

La Presse turns quality journalism into an advertiser opportunity

Being transparent and staying committed to its mission has not only grown the paper’s audience, but made them more open to new ad formats and data collection.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - tvShutterstock

How the pandemic has continued to impact media consumption: study

Vividata’s latest winter report show that traditional media still has a big role within increased digital and streaming useage.

save my reno feature

HGTV unveils new sponsors for Save My Reno

Four new brands join two returning sponsors with in-show integration and online extensions.

pexels-pixabay-373543

How Wavemaker’s new AI platform has been working so far

VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.

pexels-suzy-hazelwood-3886870

A2C releases a guide on how to support local media

The Guide to Responsible Media Practices is part of the organization’s goal of injecting $200 million into the ecosystem.

PATRICIA CHATEAUNEUF_HR

CBC names two new Media Solutions leaders

Emilie Laguerre and Patricia Chateauneuf have been tasked with leading development of creative media solutions in Montreal.

pexels-suzy-hazelwood-3886870

Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.