Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield

While radio is in decline, Canadians are still tuning in: report

The latest MTM research finds that seven in 10 Anglophones continue to listen to AM/FM radio.

Canadians aren’t affected by ads near controversial news: report

A ThinkTV report also found that 94% believe homegrown news is important.

Only a third of youth consume news today compared to half in 2022

The most recent MTM Jr. report looks at how the youngest Canadians interact with news.

Caroline Moul named president of Creo Canada

The move comes after more than 22 years at PHD, including six as president.

The U.S. is challenging Canada’s Digital Services Tax

The States’ response to the tax was expected, but can the dispute be resolved?

Numeris and NLogic bring audience data to The Trade Desk

Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.

CBC saw viewers jump 188% for the Paralympics Opening Ceremonies

Compared to the 2020 Tokyo Games, this year’s Paralympics Opening Ceremonies saw bigger audience numbers.

Women under 35 most likely to notice ads on social platforms

Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.

Telus expands its EnContinu+ streamer

The service includes two new bundles with access to Club illico, Netflix and Prime Video.

The industry’s desire to use Gen AI outpaces current adoption levels

PHD and WARC released research around AI knowledge and usage among marketers and agencies.

Newcomers to Canada more likely to respond to OOH: COMMB

Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.

Half of Canadian marketers use Gen AI to create social content

A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.

Media check-in: What is Robert Jenkyn up to at Horizon Media?

His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.

WARC predicts global ad spend to rise to over a trillion USD

The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.