Patti Summerfield
Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.
People still rely on traditional media for news: study
According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.
Yahoo’s DSP the first to adopt IAB data transparency labels
The labels, similar to the nutrition format on food and bev products, are meant to provide a clearer outline of third-party data segments.
The Alliance for Audited Media brings new evalution tool to market
The media assurance provider created a new tool for identifying verified digital inventory.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
GroupM levels up leadership team
Emily Del Greco has been tasked with handling operations, partnerships, strategy and corporate development.
How the TikTok drama in the U.S. might be good for Canadian creators
Intervention by President Trump brought the social platform back online after a 12-hour blackout.
Kayak predicts the next five years of travel trends
Emerging trends include wellness travel, virtual reality-bending experiences and city-jumping adventures.
SJC Media and Optable launch audience targeting platform
Audience+ uses first-party data, custom segments and proprietary clean room technology.
Numeris appoints new president and CEO
Alicia Olson-Keating returns to Canada from Australia to lead the audience data company.
Competition Bureau sues Rogers for misleading ads
The Bureau alleges that Rogers falsely promoted unlimited data for mobile plans that actually do have data limits.
Amid continued rev declines, Corus expands multi-year agreement with Bell
As part of the deal, Flavour and Home will be available on Stack TV.
