Patti Summerfield
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
Horizon Media Holdings appoints first president
Bob Lord brings more than 30 years of marketing, media and technology expertise to this newly created role.
Canadians trust brand employees over influencers: report
The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.
Horizon brings integrated agency to Canada
Launched earlier this month in the U.S., One Horizon is a full-service offering.
Pinterest hires new VP global agency sales from TikTok
Soniya Monga also worked in similar roles at Snap, Microsoft and Linkedin.
Industry News: Samsung adds Letterman TV to its FAST roster
Plus, Hyundai is sponsoring NHL content on Prime and Buzzfeed sells studio behind its “Hot Ones” YouTube show.
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
Dentsu forecasts 5.9% rise in global ad spend in 2025
Canada growth is projected to be slow and steady for the next three years.
PHD wins Tim Hortons media account
The agency currently manages the brand’s U.S. media business.
