Patti Summerfield
PHD wins Tim Hortons media account
The agency currently manages the brand’s U.S. media business.
Cossette Media bolsters leadership team
The agency has announced one new appointment and two promotions.
Canadian news organizations sue OpenAI together
The lawsuit addresses the issue of content scraping and the use of content without permission or compensation.
ATN acquires broadcast rights to New Zealand cricket
The three-year deal includes all home games plus international games featuring New Zealand’s men’s and women’s teams.
GroupM EVP Jim Kozak joins Vancouver Canucks organization
The sports marketing expert is leaving GroupM Sports and Live to pursue the business side of the hockey world.
Closing arguments begin in Google antitrust case
The potential separation of Chrome from Google would have profound implications for advertising technologies.
Goose Digital expands with MoreSales
The acquisition brings expanded digital marketing and marketing automation services to the agency.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
Dentsu Canada and Optable partner to create Merkury
The new platform combines the media agency’s understanding of Canadians with the tech company’s data-sharing tools.
Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.
Media News: Pinterest launches shoppable gift guides
Plus, Ideon signs with Vertiqal, and Involved expands its global network.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
