Patti Summerfield
From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
Dentsu forecasts 5.9% rise in global ad spend in 2025
Canada growth is projected to be slow and steady for the next three years.
PHD wins Tim Hortons media account
The agency currently manages the brand’s U.S. media business.
Cossette Media bolsters leadership team
The agency has announced one new appointment and two promotions.
Canadian news organizations sue OpenAI together
The lawsuit addresses the issue of content scraping and the use of content without permission or compensation.
ATN acquires broadcast rights to New Zealand cricket
The three-year deal includes all home games plus international games featuring New Zealand’s men’s and women’s teams.
GroupM EVP Jim Kozak joins Vancouver Canucks organization
The sports marketing expert is leaving GroupM Sports and Live to pursue the business side of the hockey world.
Closing arguments begin in Google antitrust case
The potential separation of Chrome from Google would have profound implications for advertising technologies.
Goose Digital expands with MoreSales
The acquisition brings expanded digital marketing and marketing automation services to the agency.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
