Rose Behar

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Articles by Rose Behar
Le Figaro

Gorilla Nation grows French demo

The media company grows its Quebec audience by repping French news and entertainment source Le Figaro.

Maynards face

Maynards lets consumers get gummy

The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.

Photo Courtesy of Ontario Tourism

Ontario Tourism nabs first place on Toronto radio ad charts

Sleep Country Canada takes #2, while Koodo Mobile rises to the top in Montreal, according to Media Monitors for Aug. 1 to 7, 2011.

Betrendme targets trendy teens

The new fashion and lifestyle site uses celebrity influence to reach out to the under-20 set.

Reeshma_Esmail_BBCW resized

New digital sales VP at BBC Worldwide Canada

Reeshma Esmail is heading up digital ad sales for and


Winners and Vervegirl dress the stars

The retailer and magazine target teens with a contest that gives them the chance to become celeb stylists.

Rogers Bundle

Rogers Bundle tops the radio charts for second week in Toronto

The Government comes in at #2 in TO, while Dormez-Vous rises to #1 in Montreal according to Media Monitors for July 25 to 31.

Febreze Test Pic 1

Febreze launches global ‘scentsus’

The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.


Government tops the charts in Toronto and Montreal: Media Monitors, July 18 to 24, 2011

Ontario Tourism took the runner-up spot in Toronto’s radio ad buy charts, while AlarmForce was #2 in Montreal.


Spotted! Moore’s strips for charity

The men’s shop encourages passersby to give the suit off their back for its second annual suit drive.

Dasani PlantBottle

Spotted! Dasani shapes an OOH campaign

The Coca-Cola water brand carves out a plant in Toronto to promote its environmental packaging.


Teletoon Canada reveals fall lineup

New cartoons, game shows and retro classics are introduced to the programming across the network’s channels.


TSN wins Rugby World Cup rights scrum

The Bell Media-owned sports network wins a bid for exclusive Canadian rights to the 2011 and 2015 Rugby World Cups.


Gorilla Nation to rep ad space for International Business Times

The media company adds to its business portfolio with sole Canadian rights to ad inventory on

Vic Sea Pal Sol

Tourism Victoria makes a splash in Calgary

The BC city drops sculptures of sea creatures into one of its key markets to engage families with a Facebook contest.