Regan Reid
Inside Bell Media’s big Letterkenny marketing push
From pop-up shops to social media promos to its very own beer, the campaign for season three has been hard to miss.
What’s the reality of the VR market?
There are 200 companies working in the virtual reality space in Canada, with more than 300 content projects on the go, but distribution and financing remain problematic, according to a new report.
Broadcast revenues up slightly in 2016: StatsCan
While revenue at specialty channels is increasing, overall ad spend on conventional TV continues to decline.
Vice Media nabs $450M investment
The global media brand will invest in more scripted content and announced plans to launch an OTT platform.
Banff ’17: Is U.S. content a ‘fool’s game’ for broadcasters?
Broadcast execs at Banff World Media Festival defend long-standing practices and long-term strategies.
Letterkenny brews up a unique marketing strategy
New Metric Media has partnered with a Sudbury brewery to make a fictional bevvie a reality.
Wow Unlimited to acquire ad-supported channel from Bell Media
If approved, the channel will be rebranded as Wow and focus on children and youth programming.
Upfronts 2017: Inside City’s growth strategy
Rogers Media execs break down the channel’s more “balanced” schedule and its fan-favourite approach to programming.
Upfronts 2017: CTV goes for shows with heart
Bell Media is leaning heavily on family and heart with its new schedule, looking to recreate the success of This is Us and away from the military show trend.
Upfronts 2017: Corus adds blockbuster series to specialty lineup
Showcase and ABC Spark will both be home to new Marvel series, while History will debut a scripted series from exec producer Jeremy Renner.
Stingray picks up C Music Entertainment
The Montreal-based specialty TV service continues to grow its music video TV channel portfolio.
Upfronts 2017: CBC gets dramatic
New originals on the pubcaster’s fall/winter lineup include Burden of Proof and Allan Hawco-starring Caught.
Bell targets cord-cutters with app launch
Fibe Alt TV is available to Bell Fibe customers and offers up to 500 live television channels on a variety of screens.
Bell Media adds to Space Go, Bravo Go programming
The Handmaid’s Tale, Killjoys and Orphan Black will be available for on-the-go viewing.
Rogers closes more local TV stations
More than 20 employees have been let go following the closure of the company’s Mississauga and Richmond Hill stations.
