Staff
Groupe V launches multi-platform ad offering
With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.
Advocates vs. influencers and other Atomicon takeaways
A grab bag of wisdom from Atomicon’s presenters.
Call for entries: 2018 Media Agency of the Year
Want your shop to be in the running for this year’s awards? Let us know before May 14.
CRTC launches survey into content consumption
As the commission embarks on a quest to determine the future of Canada’s content distribution system, it’s asking Canadians why they watch content the way they do.
Fall TV strategies carry into mid-season
Our TV checkup shows most of the major networks are sticking to “escapist” programming this winter to draw viewers in.
The MiC Nice List for 2017
Our editorial staff picks a few of its favourite media executions from the past year.
The New Establishment returns for 2018
New Media Establishment merges with Marketing’s 30 Under 30 to celebrate young innovators.
Mid-season TV checkup
We caught up with execs from Canada’s major networks to get the inside scoop on their mid-season strategy, from old faves to (potential) new hits.
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Cannes 2016: Canada wins a Media Bronze
Canadians picked up Lions in Creative Data, Cyber and Media, but didn’t make the cut for Innovation or Mobile.
Cannes 2016: Canada gets six media shortlist noms
The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)
BCON wrap: seven lessons on branded content
From how to work with The Onion to how to get your content shared, here are a few key takeaways from yesterday’s event.
SXSW: Where the ‘S’ stands for sticky
CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).
SXSW: Moving branded content to the next level
CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.
- Many brands are still spending on media. Here’s how they’re changing it up
- Kraft Heinz puts its media account into review
- As media layoffs continue, Canadian government appoints new board
- What brands can learn from history (and how this is a little different)
- How Canadians are spending their isolation time online
