Sonya Fatah
Shopify shifts its gaze on Snapchatters
Looking to differentiate its brand, the e-commerce co turns to the social platform’s storytelling tool to capture attention (and a team member).
iGotcha Media expands into VR
The Monteal-based digital signage co’s founder Greg Adelstein on how entering the virtual space was a logical progression in an increasingly experiential world.
Travelling alongside passengers at Billy Bishop
Clear Channel Canada has launched six new advertising faces at the Toronto airport, aimed at capitalizing on moments in the traveller’s journey.
Spotted! A dark, dank Suicide Squad facility
Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.
Initiative names Mat Baxter global CEO
Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.
Astral OOH wins Toronto’s Pearson Airport
The Bell Media division has won the OOH rights for the most-trafficked airport in the country.
The Globe and Mail tops Vividata rankings for Q1
How Canadians are consuming content across markets for both newspapers and magazines, according to the measurement body.
Soft national ad market pushes up losses at TorStar
The publisher’s Q2 report shows a net operating loss of $24.3 million, with print ad revenue declining by 16.9%.
Varick Media sets up in Canada
The U.S.-based programmatic ad co has hired former Bell Media exec Gabriel Dunlop to lead its northern operations.
Cineplex takes to the beaches
The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).
Parking a new couponing strategy in Liberty Village
The Toronto Parking Authority is building up its digital strategy with a geo-location feature that connects local shops with consumers.
Twitter expands live sports play with MLBAM pact
The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.
Verizon seals Yahoo deal
Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.
Boom 99.7’s new morning host and show
Tim Morgan joins Corus Entertainment’s classic hits station in Ottawa from the company’s sister station in Calgary.
Bell signs up to play with Northern Arena
The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.
