Sonya Fatah
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
Blue Jays drive revenue for Rogers Media in Q2
Sportsnet and baseball helped push revenue up by 6% in Q2 despite continued softness in advertising across the media division.
Spotted! Netflix dares commuters to pick up the phone
The online streamer’s OOH execution in TTC stations seeks to build interest in upcoming horror series Stranger Things .
ACA calls for media transparency plan in Canada
The organization’s VP Judy Davey adds some Canadian perspective after the release of the ANA’s latest report on the advertiser-agency relationship.
Spotted! Katy Perry ‘Rises’ over Toronto
Large-scale projections were part of a larger North American push to raise visibility for the singer’s newly released single.
The ebbs and flows of programmatic video: report
A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.
Freckle expands beacon network with AirKast
The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.
Facebook adds app optimization tool
The social media network is giving advertisers a way to use its audience insights to drive in-app monetization.
The return of Ashley Madison
Following a major hack of its site, the Toronto-based company has rebranded and will launch a campaign in market this week.
Where borrowing (tools) knows no limits
The Toronto Tool Library’s first major campaign aims to build membership and knowledge of its resource-sharing ideology.
W Net adds Bachelorette Canada After Show
Former Breakfast Television host Jennifer Valentyne will topline the new half-hour series.
Two Small Fish invests in #paid
The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.
MLB All-Star game is a home run for Sportsnet
The game’s viewership success in Canada contrasts sharply with the 20% decline witnessed in the U.S.
iProspect bolsters its team
Two new directors join the Dentsu Aegis-owned company’s team in Canada.
Corus releases first combined quarterly
The broadcaster’s first quarterly post its Shaw Media acquisition shows losses of $15.8 million.
