Stephanie Marcus

Overstory acquires Halifax weekly The Coast
Co-founders Christine Oreskovich and Kyle Shaw will continue to lead the publication.

Netflix considers paid advertising to support lower-cost plans
The shift in strategy comes after the company lost 200,000 subscribers in Q1.

Public Mobile takes top spot: Media Monitors
Nissan Kicks was the most active advertiser in Montreal.

Vistar makes dynamic creative available across DOOH
Advertisers will be able to activate dynamic creative campaigns at scale across the full DOOH ecosystem.

Marina Glogovac hired as president and CEO of Toronto Star
The company has also promoted Neil Oliver to president and CEO of Metroland Media.

Citytv launches new ad-supported streaming channels on Prime
Rogers said the channels will offer advertisers new and incremental reach.

Survivor takes the top spot: Numeris
TVA’s Star Academie continues its streak on top in Quebec.

Corus is still seeing boost from next-gen ad selling
Optimized advertising revenue accounted for 42% of total advertising revenue.

Banks and cars make up nearly half of programmatic video spend
SMI data also finds that CPMs for podcasts are nearly double the rest of streaming audio

Planet Fitness tops radio charts in Toronto: Media Monitors
In Montreal, Nissan Kicks bumped the Government of Quebec out of the top spot.

MLSE signs sports betting partnerships with PointsBet and FanDuel
The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.

How Labatt is activating around the Toronto Blue Jays
The brewer’s sponsorships are born from its brands’ priorities and passion points.

Postmedia revenue declined 3.3% in Q2
Digital revenue grew by 14.5%, though print circulation and print advertising declined.

Touche!’s Oumaima Tahiri’s fresh approach to media
How the media strategist helped client Mark’s from losing brand awareness.